A custom-designed website is just what your business needs to stand out from the crowd. Since a custom-designed website looks more professional, customers will be more likely to engage with your brand.
It also makes for a better customer experience thanks to the personalised interface which you don’t get with a website built from a template. With a custom-designed website, you can incorporate all the important brand elements including your logo, colours, fonts, and messaging into one cohesive site. This will strengthen your brand identity and make your brand more recognisable and memorable to your audience.
By investing in a custom-designed website, your brand will be perceived as more professional and trustworthy, helping you build strong connections with your audience.
Although it can be tempting to make your site from a template, there are many disadvantages to doing it this way. One of the biggest downsides of using a template is that although it may look nice at first glance, your site will appear similar to others built from the same template.
This lack of distinctiveness can dilute your brand identity and fail to captivate your audience. Websites built from templates aren’t usually very customisable so you’ll have trouble tailoring it to the needs of your business.
This lack of flexibility can impede functionality and hinder the seamless integration of essential features. Instead of standing out, your website will blur together with the other websites which are built from the same template.
When getting started with designing (or redesigning!) your website, it can be difficult to decide how to go about it. Do you redesign it yourself? Do you use a web design agency? If so, how do you choose the right one? Here are six factors you should consider when selecting an agency to redesign your website.
How much experience do the agency’s designers have? Are they experienced in building websites for those in your industry? How much experience do they have building websites similar to yours?
This should be the first thing you consider, as it is pointless looking into an agency you will be unable to afford. Look at the money you have budgeted towards your website and determine whether or not an agency is right for you. If not, you may want to have a go at redesigning your website yourself.
It is important that you are able to build a trusting, professional relationship with your chosen agency. Are you able to ask questions, give feedback, ask for information and request updates on progress? A good agency will have your best interests at heart and should ask you extensive questions about what you want in a website.
Hearing from past customers can support you in your decision making process, so it is important to check out what others are saying online. Just because an agency has a well-designed website and an impressive portfolio, doesn’t mean they will be helpful, respectful and easy to work with. Though agencies often have testimonials on their website, it is a good idea to check review websites, where the agency can’t pick and choose which reviews are displayed.
It is important to consider whether or not an agency offers continued services to assist you in keeping your website functioning as best it can. Many agencies or independent web designers simply design your website and leave you to do any further maintenance. If this is something you are happy with, go ahead. Otherwise, you may want to search for an agency that offers a maintenance plan.
Ready to start the journey towards an eye-catching, professional website that will help your brand stand out from the crowd? Chat with us today to get started!