Amplify your message with radio & TV ads

Why get involved in Radio & TV advertising?

Radio advertising involves the purchasing of ad spots on radio stations to promote your business. There are multiple types of radio ads, including live reads, sponsorships, and jingles. 

Radio advertising is an effective way to increase brand awareness as it allows you to reach a large audience in a short amount of time. Radio ads can also be targeted to specific audiences based on demographics, geographic areas, and events.

TV advertising is another super effective way to reach a broad audience. In fact, Australian companies spent over $4 billion on television advertising in 2018-19. The process of TV advertising involves creating and airing advertisements on television with the aim of promoting a product or service.

What is BVOD and why is it important?

Broadcaster Video on Demand (BVOD) is a popular form of TV advertising that refers to video content published by traditional broadcasters that’s available online and on demand. This content is usually free, but most BVOD platforms include ads in order to generate revenue. 

BVOD is a ‘lean-in’ type of media where audiences are deliberately seeking out and engaging with the content on their terms. Since your audience is already engaged, they’ll pay more attention to your ads and are more likely to remember them.

Does anyone actually listen to Radio anymore?

Absolutely they do! Radio is an extremely popular medium that enables a personal connection with the shows people love. Advertising on radio is a great option for brand awareness and has grown businesses exponentially from that exposure on radio. 

With catchup platforms, such as iHeartRadio, radio reach extends the event further and offers brands various valuable options for exposure. With how readily available radio apps are on portable devices, there’s never been a better time to be invested in Radio.

What are the benefits of radio advertising?

Radio reaches a large and diverse audience. It can reach people who are commuting to work, driving to school, or running errands. This makes radio advertising an effective way to reach potential customers who are on the go.

With a 5% increase in radio advertising revenue to over 701 million in 2022, radio has a huge reach in Australia. Radio advertising has the ability to reach a captive audience of people driving who aren’t distracted by other forms of media like the internet or TV and are more likely to listen to your message.

Radio advertising allows you to direct your message to particular demographics, geographic areas, and around certain events and genres.

Radio advertisements can also be scheduled so that they reach your target audience when they’re likely to be listening, such as when they’re driving home from work.

Radio advertising is a cost-effective way to reach a large audience. Information is more memorable when conveyed through sound than through text, helping to increase your brand’s ‘share of mind’.

Radio advertisements don’t require a set or props, significantly reducing the costs of production. Our team will work with you to create a campaign that fits within your budget, and we'll help you maximise the impact of your advertising dollars.

Radio advertising helps your message stick in people’s minds and form a mental image of your brand based on your tone, attitude, and message.

Unlike other forms of advertising, such as print or online ads, radio ads are difficult to ignore, making them highly effective at grabbing the attention of potential customers. Radio listeners also generally show a higher ad awareness and brand consideration of radio-advertised brands.

Radio provides measurable results so you can easily analyse your results and see what is and isn’t working. On the other hand, TV and print advertising may take months for measurable results.

People who respond to radio ads are often high-value customers, spending a higher median per purchase than customers responding to TV ads.

Radio advertising can be effectively incorporated into a broader marketing strategy to deliver a consistent, persuasive message across multiple channels and maximise results.

What are the benefits of TV advertising?

TV advertising is inherently visual and auditory, allowing brands to create compelling and immersive experiences for viewers.

The combination of visuals, audio, and storytelling can evoke strong emotions, leaving a lasting impression in viewers' minds. Compared to ads on online-only platforms, TV ads stay in customer’s minds for longer.

Watching TV is a popular leisure activity among Australians. TV appeals to a wide range of demographics and age ranges, making it the perfect avenue for advertising products that cater to a diverse customer base.

TV has an unbeatable fast reach and scale with over 13 million Australians tuning into something on commercial free-to-air television every day. With broadcaster video on demand (BVOD), we have even more opportunity to get in front of our target audience.

TV advertising can be highly targeted to allow you to reach specific audiences or geographic areas. You can choose specific time slots, channels, and programs that align with your target demographic, ensuring that your message reaches the right audience.

Bring your business to Radio & Television


Ready to amplify your brand’s message with Radio & TV ads? Our team at OMDIGI will help you reach your audience with compelling ads that will stay in your customers’ minds and create a lasting impact.