Outdoor media refers to any type of advertising that targets consumers when they are outside of their homes. This form of advertising can take many different forms, such as billboards, posters, banners, and digital screens, and can be located in a wide variety of public spaces, including on roadsides, in transit stations, on buses, and in shopping malls.
Surprisingly, not as expensive as you think! There are so many options for OOH, from shopping centre screens and street furniture which you might be able to pick up for as little as $1,000! There’s also distressed media where an advertiser has pulled out at the last minute and very good deals can be made!
Since outdoor media is public, it helps you reach a wider audience, especially those who are difficult to reach. People who don’t use social media are an easily missed opportunity, and outdoor media allows you to target this demographic.
Whether a customer sees your advertisement on a billboard or a bus, there is an immediate effect. They might decide to stop and contact your business through the information in your ad. You can boost this effect by placing your outdoor advertisement in a location where the contact information is easy to see.
Additionally, outdoor media is one of the most cost-effective forms of advertising and helps create customer impressions for a low cost. Our team will work with you to create a campaign that fits within your budget, and we'll help you maximize the impact of your advertising dollars.
Outdoor media is very effective in building brand awareness. Unlike other forms of advertising, such as social media or online ads, outdoor advertisements are difficult to ignore, making them highly effective at grabbing the attention of potential customers. When people pass a billboard every day, they’re more likely to remember your brand.
Just make sure you have some killer brand design so the audience can begin recognising your brand and make a connection!
Outdoor media can be easily tailored to a specific location or audience. For example, an advertisement placed near a sports stadium can be designed to appeal to sports fans. By targeting an audience that is likely to be interested in your brand, you’re more likely to reach potential customers.
With so many businesses advertising online, outdoor media helps your brand stand out from the competition. Unlike online advertising where ad fatigue is common, outdoor advertising is less saturated and much more effective at drawing attention.
Ready to reach a massive audience and stand out from the competition, all without breaking the bank? Want to find out for yourself how outdoor media can generate the brand awareness you’re looking for? We’re ready to help you make it happen!