Social Media Advertising is a form of digital marketing that uses social media platforms such as Facebook, Instagram and LinkedIn to create brand awareness and generate sales.
Social media advertising involves publishing regular, high-quality content on your company’s social media profiles, as well as utilising paid advertising such as Facebook and LinkedIn Ads. Our main objective at OMDIGI Group is to deliver relevant ads to the right audiences at the right time so that they convert.
Social Media Services are a great building block to a solid foundation of digital marketing. They can also be used as a standalone channel or as part of a broader marketing strategy.
Social Media allows you to get in front of cold audiences who haven’t yet heard about your business and also build your brand recognition.
Social Media campaigns can be scaled up or down depending on the results you are getting. We review the accounts multiple times a day to ensure costs stay within your limits.
We need to target your Customers at the right time. Some might be ready to buy right now and others are at the beginning of their journey. Data helps us understand where your audience is, allowing you to develop messaging and emotional triggers that result in capturing conversions.
To get the most out of your spend, we need to constantly monitor and optimise our accounts. Our Social Media team live and breathe our campaigns, monitoring creatives, CPA’s and AB testing to improve performance. You know that every day your account is getting you a little bit more than the one before.
We provide as much data as you need to understand and trust what we’re doing so you can focus on growing your business. Our real-time dashboards give you a snapshot of what is happening and our regular WIPs ensure you are across everything that is happening and any observations that can provide valuable insights into your Customers.
Here are some of the most common questions we hear when it comes to Social Media. If you still have any questions, feel free to get in touch with us. We look forward to helping you get started on your social media journey!
Social Media is an evergrowing channel that can be useful for businesses to interact with their target market. OMDIGI Group use a large range of platforms to help businesses get ahead. These include Facebook, Instagram, LinkedIn, Pinterest, TikTok and SnapChat.
Organic social media refers to the free content that businesses share on their feeds. Utilising organic content is a great way to establish your brand’s voice and personality and build relationships with your audience.
Meanwhile, paid social media involves brands paying money to platforms such as Facebook, Instagram, LinkedIn, YouTube and Twitter to have their content shared with specific new targeted audiences. This can be done via ‘boosting’ organic content or designing unique ads.
Paid ads are effective in targeting new audiences and converting them into customers. A good organic strategy goes hand in hand with paid ads, as it shows your audience that your brand is active and posting.
One of the biggest advantages of LinkedIn Ads is that they allow you to reach a global professional audience. You can also target your campaigns by company size, industries, job functions, job titles, and more.
With LinkedIn ads, you can also analyse your target upon campaign completion, offering more autonomy over your campaigns and delivering better results. Compared to other platforms, LinkedIn allows you to promote diverse content such as documents, ads, and branded content.
TikTok offers a fun and engaging way for brands to connect with their audience that can’t be matched by other platforms. It also offers a unique ability to form an emotional connection with your audience and get them interested in your brand.
Making a TikTok account only takes a few minutes and you don’t need any other equipment besides a phone. Given how easy it is to get started with TikTok, it’s a great channel to take advantage of in your marketing efforts.