Are you looking to get the most out of Social Media?

Chat to us about your social media marketing campaigns and watch your business thrive!

Social Media Advertising is a form of digital marketing that uses social media platforms such as Facebook, Instagram and LinkedIn to create brand awareness and generate sales.

Social media advertising involves publishing regular, high-quality content on your company’s social media profiles, as well as utilising paid advertising such as Facebook and LinkedIn Ads. Our main objective at OMDIGI Group is to deliver relevant ads to the right audiences at the right time so that they convert.

What are some of the benefits of Social Media Marketing?

Build a solid foundation

Social Media Services are a great building block to a solid foundation of digital marketing. They can also be used as a standalone channel or as part of a broader marketing strategy.

Grow your brand awareness

Social Media allows you to get in front of cold audiences who haven’t yet heard about your business and also build your brand recognition.

A cost-effective option

Social Media campaigns can be scaled up or down depending on the results you are getting. We review the accounts multiple times a day to ensure costs stay within your limits.

What Social Media Services can OMDIGI Group help with?

From paid Facebook advertising to Pinterest Shopping, OMDIGI Group can help you with all your social media advertising needs. Here are just some of the platforms we can assist you with:

In today's dynamic digital landscape, Facebook and Instagram, owned by Meta, have emerged as powerful platforms that transcend social networking. With billions of daily users collectively, these platforms offer unparalleled opportunities for businesses to connect, engage, and thrive in the online realm. Facebook, a cornerstone of social media, facilitates targeted advertising that can propel your business to new heights. Meanwhile, Instagram, a visual-centric platform, caters to a vast audience hungry for authentic brand interactions.

Our expertise at OMDIGI ensures that you navigate this intricate landscape with ease, maximising return on investment and elevating your brand presence. Through our tailored strategies, we aim to not only meet but exceed your business goals, capturing attention, driving engagement, and nurturing customer loyalty.

TikTok is the sixth-largest social media platform. TikTok advertising, ad creation, insights and ad management are easy to use, effective and have the ability to market your brand to millions of users.

With 800M users globally and a diverse age range that reaches Gen Z and Baby Boomers alike, TikTok offers unmatched marketing potential for your business. With active users from 150+ countries, TikTok is your gateway to a wide international market. TikTok allows you to engage your viewers and show off your brand’s personality while driving brand awareness and sales.

The number of users on LinkedIn can seem minuscule compared to those on Facebook, Twitter or Instagram. However, LinkedIn enables you to reach an audience of professionals and businesses alike. 

LinkedIn Ads offer distinct advantages such as connecting you with industry professionals, fostering relationships and facilitating knowledge exchange. They’re effective for enhancing business opportunities through targeted emails and boosting sales. With LinkedIn Ads, you can promote job listings and events to your target audience with precise targeting. 

Advertising on Pinterest is very achievable and can be a beneficial addition to your digital marketing strategy if you feel your product is relevant. Of course, any business can advertise on Pinterest, including stores, companies, builders, plumbers and law firms. However, Pinterest advertising is especially beneficial to those selling products such as fashion, jewellery, interior decorating and furniture, that are targeted at particular niches or aesthetics as this is one of the primary ways consumers utilise Pinterest.

Types of Pinterest Ads include Promoted Pins, which boost visibility in users' feeds; Video Pins, which engage audiences with dynamic content; and Shopping Ads, which link directly to products. These different formats cater to the diverse needs of different businesses, allowing you to select which ones align with your marketing goals. 

Conversational marketing involves interacting with potential customers and clients on a one-to-one, real-time basis. This can be in the form of live chat, chatbots, social media or online messaging apps.

Chatbots allow you to provide customer support 24/7 so customers can get their questions answered at any time. This frees up your staff from having to answer the same questions over and over, reducing wasted time and costs. Chatbots foster high engagement rates, providing customers with convenient real-time interactions and boosting customer satisfaction. With the use of chatbots, you can provide a seamless customer experience across multiple channels.

So why choose OMDIGI Group as your Social Media Marketing agency?

Informed strategies

We need to target your Customers at the right time. Some might be ready to buy right now and others are at the beginning of their journey. Data helps us understand where your audience is, allowing you to develop messaging and emotional triggers that result in capturing conversions.

Sharp monitoring

To get the most out of your spend, we need to constantly monitor and optimise our accounts. Our Social Media team live and breathe our campaigns, monitoring creatives, CPA’s and AB testing to improve performance. You know that every day your account is getting you a little bit more than the one before.

Data you need, when you need it

We provide as much data as you need to understand and trust what we’re doing so you can focus on growing your business. Our real-time dashboards give you a snapshot of what is happening and our regular WIPs ensure you are across everything that is happening and any observations that can provide valuable insights into your Customers.

Social Media Frequently Asked Questions

Here are some of the most common questions we hear when it comes to Social Media. If you still have any questions, feel free to get in touch with us. We look forward to helping you get started on your social media journey!

Social Media is an evergrowing channel that can be useful for businesses to interact with their target market. OMDIGI Group use a large range of platforms to help businesses get ahead. These include Facebook, Instagram, LinkedIn, Pinterest, TikTok and SnapChat.

Organic social media refers to the free content that businesses share on their feeds. Utilising organic content is a great way to establish your brand’s voice and personality and build relationships with your audience.

Meanwhile, paid social media involves brands paying money to platforms such as Facebook, Instagram, LinkedIn, YouTube and Twitter to have their content shared with specific new targeted audiences. This can be done via ‘boosting’ organic content or designing unique ads.

Paid ads are effective in targeting new audiences and converting them into customers. A good organic strategy goes hand in hand with paid ads, as it shows your audience that your brand is active and posting.

One of the biggest advantages of LinkedIn Ads is that they allow you to reach a global professional audience. You can also target your campaigns by company size, industries, job functions, job titles, and more.

With LinkedIn ads, you can also analyse your target upon campaign completion, offering more autonomy over your campaigns and delivering better results. Compared to other platforms, LinkedIn allows you to promote diverse content such as documents, ads, and branded content.

TikTok offers a fun and engaging way for brands to connect with their audience that can’t be matched by other platforms. It also offers a unique ability to form an emotional connection with your audience and get them interested in your brand.

Making a TikTok account only takes a few minutes and you don’t need any other equipment besides a phone. Given how easy it is to get started with TikTok, it’s a great channel to take advantage of in your marketing efforts.