SMS marketing is a form of opt-in marketing that allows brands in Australia and across APAC to keep in touch with their customer base via text messaging. SMS marketing typically involves the sending of promotions, discounts, announcements, or reminders.
There are two main types of SMS marketing:
One of the main benefits of SMS marketing is that customers have their phones on them all the time, so your message will be opened and read almost instantly. This holds true for audiences across Australia and APAC alike, where mobile use remains consistently high.
In fact, Mobilesquared found that 90% of people read an SMS within the first 3 minutes of receiving it. They can also be read at the customer’s convenience and are less intrusive than phone calls.
SMS marketing relies on customers to opt in, so customers who receive your messages are already interested in your brand. This also means that you won’t have to waste resources messaging customers who aren’t interested.
Something to keep in mind is to steer away from sending SMS marketing messages too early in the day to avoid disturbing customers. Aim to send messages between 1 pm and 5 pm when your audience is active and engaged. Sending messages during this timeframe will help increase your CTR and drive revenue.
Always keep in mind that different schedules work for different businesses, so testing is key to find out what works with your audience! In order to drive revenue while keeping opt-out rates low, consider sending around 8 messages a month.
SMS marketing can benefit your business no matter which industry you’re in. It is particularly useful for small businesses as it’s very affordable.
Compared to placing a full ad in front of a potential customer, sending an SMS message is much cheaper. SMS marketing is often used by businesses in these industries:
The adoption of SMS marketing in the e-commerce industry is quickly growing due to its ability to improve the customer experience and drive sales. Some of the most common ways SMS marketing is used in the e-commerce industry are order updates, abandoned cart recovery, and notifying customers about sales and new product launches.
When it comes to travel, there are a lot of last-minute updates and details that customers need to be aware of. Since texts are delivered quickly and have a high open rate, they are the perfect way to convey this kind of information.
Businesses in the travel industry use SMS marketing to send real-time information such as flight time updates, gate changes, and cancellations.
SMS marketing is used extensively in the service industry for purposes such as appointment reminders, real-time updates, and customer support. By facilitating strong communication, it enhances customer satisfaction, engagement, and drives growth.
A CRM SMS integration involves integrating your business messaging platform and CRM via their Application Programming Interfaces (APIs). Integrating SMS marketing with your CRM system allows you to sync data between platforms and achieve a streamlined workflow.
Integrating SMS marketing with your calendar allows for more effective planning, scheduling, and executing of your SMS campaigns. By managing your SMS campaigns within the same tool as your other marketing activities, you’ll have a holistic view of your marketing schedule.
By integrating SMS with social media platforms, you can effectively reach a wide audience and communicate with them through multiple channels. You can take advantage of the strengths of each platform, for example, SMS for time-sensitive messages and social media for visually engaging content.
Connecting your SMS marketing platform with Google Sheets allows for the seamless exchange of data between the two platforms. Just a few of the benefits include the ability to manage your SMS contacts, plan campaigns, and personalise messages more effectively.
Ready to discover the benefits of SMS marketing and elevate your digital marketing strategy? Our team at OMDIGI are dedicated to collaborating closely with you to achieve the best results and take your brand in Australia to new heights.
The costs of SMS marketing can vary depending on factors such as how many messages you send and your service provider. If you’re using an SMS marketing platform, you’ll probably need to purchase a number of credits in order to send messages to your customers. If you’re looking to get started with SMS marketing and want to know more about the costs involved, just chat with us!
As Australia’s e-commerce market continues to grow, SMS marketing is also on the rise. Research finds that an impressive 87% of consumers are interested in or already subscribed to receive text messages from brands.
SMS marketing is particularly useful when your communications with your customers are time-sensitive, such as sale announcements, order updates, or exclusive VIP offers.
There are plenty of tools available to help you achieve success in SMS marketing. For example, Mailchimp’s SMS capabilities allow you to drive high levels of customer engagement by integrating SMS into your email, automations, and social campaigns.
Yes! SMS marketing helps you reach a large audience impressively fast, with an average 97% read rate within 15 minutes of delivery. SMS also has a significantly higher open rate than email and can be easily personalised to achieve more engagement.
