What is programmatic advertising?
Programmatic advertising is a way for brands and businesses to advertise on digital screens. Before programmatic ad buying, digital ads were bought and sold manually, making the process expensive and unreliable. Programmatic advertising in Australia, powered by OMDIGI Group, is an automated, data-driven approach to buying and selling digital ad inventory at the right time, with the right message, whether you’re targeting local audiences or expanding across the APAC region. It leverages advanced algorithms and real-time bidding to reach the right audience, at the right time, with the right message.
We can buy programmatically on nearly every digital display and across websites that Google doesn’t have access to with their network. OMDIGI Group’s programmatic advertising solutions also extend to radio ads, out-of-home ads, podcasts, display, and BVOD, providing a comprehensive and diverse range of advertising opportunities.
How does programmatic advertising work?
Programmatic advertising typically involves two parties: the advertisers who want to run an ad and the publishers who own the platforms and websites where the ad can be shown. Similarly to other methods of advertising, programmatic advertising involves publishers selling their inventory and advertising buying it and placing ads on the publisher’s site or platform. However, programmatic advertising removes the need for the advertiser and publisher to interact, streamlining and making the process more efficient. This leaves you more time to optimise and improve your ads to drive better results.
What are the main types of programmatic advertising?
Real-time bidding
This is the most common type of bidding and it occurs in real time. Also known as the ‘open marketplace’, this form of bidding is open to the public and allows any company to bid on any location. Bids happen instantly and in real-time, with advertising spots sold to the company with the highest bid. Real-time bidding is very competitive and dynamic. The winning company is not charged their highest bid amount, but instead $0.01 more than the second-highest bidder for the spot.
Private marketplace
Unlike real-time bidding where your ads can appear on any site, private marketplace is invite-only and you know what sites your ads will appear on. This type of programmatic advertising is typically used by websites with a large reach who can afford to set some of their premium advertising spots aside for a particular list of advertisers.
Preferred deals
With preferred deals, advertisers can choose ad spots before they’re made available on private marketplaces or in real-time bidding auctions. When you choose preferred deals, you pay a fixed price for ad space. Before the advertiser claims the ad space, both parties must agree on terms such as pricing and targeting.
Programmatic guaranteed
Programmatic guaranteed takes the traditional approach to media buying. There is no bidding, instead, advertisers and publishers make a direct agreement on a fixed price for ad inventory.
BENEFIT
Targeting
With our programmatic advertising solution, you can precisely target your audience based on demographics, interests, behaviour, location, and more. This level of granularity ensures that your ads are seen by the right people, across various platforms and channels, increasing the chances of conversion and reducing ad wastage.
BENEFIT
Optimisation
Programmatic advertising allows you to optimise campaigns in real-time, based on performance data. Whether it’s radio ads, out-of-home ads, podcasts, display, or BVOD, you can analyse metrics such as click-through rates, conversions, and engagement to make data-driven decisions and refine your ad strategy on the fly. This agility ensures that your campaigns are always delivering the best results, regardless of the medium.
BENEFIT
Efficiency
By automating the ad buying process, programmatic advertising eliminates the need for manual negotiations and paperwork. This saves you time and resources, enabling you to focus on other important aspects of your business. With programmatic advertising, you can reach a wider audience with ease and efficiency, across multiple channels and formats.
BENEFIT
Cost-effectiveness
Programmatic advertising offers cost advantages by eliminating intermediaries and reducing human errors. With real-time bidding, you only pay for ad impressions that are relevant to your target audience, ensuring that your ad budget is spent wisely across radio, out of home, podcasts, display, and BVOD. Additionally, the automation of processes lowers operational costs associated with traditional advertising.
BENEFIT
Transparency
Programmatic advertising provides unparalleled transparency into your ad campaigns, regardless of the medium. You have access to detailed reports and analytics, allowing you to track the performance of your radio ads, out of home ads, podcasts, display, and BVOD campaigns. This transparency empowers you to make informed decisions and optimise your campaigns for better results, no matter where your ads are running.
Why Choose OMDIGI Group?
At OMDIGI Group, we specialise in programmatic advertising solutions in Australia and across APAC that drive results across various platforms and channels. Our team of experts combines cutting-edge technology with deep industry knowledge to create and optimise data-driven campaigns that deliver exceptional outcomes. Whether you’re looking to increase brand awareness, drive website traffic, or boost conversions through radio ads, out of home ads, podcasts, display, or BVOD, our programmatic advertising services are tailored to meet your unique goals. Partner with OMDIGI Group to:
Reach
your target audience with pinpoint accuracy across multiple channels and formats
Maximise
your advertising budget with cost-effective campaigns in radio, out of home, podcasts, display and BVOD
Optimise
your ads in real-time for better performance, regardless of the medium
Gain
valuable insights through transparent reporting and analytics
Frequently Asked Questions about Programmatic Advertising
Here are some of the most common questions we hear when it comes to Programmatic Advertising. If you still have any questions, feel free to get in touch with us.
What are programmatic advertising services in Australia?
Programmatic advertising is an automated, data-driven approach to buying digital advertising. At OMDIGI, we can buy programmatically on nearly every digital display and even platforms that Google doesn’t have access to with their network. Just chat with us to find out how we can help you get the results you want with programmatic!
How much does programmatic advertising cost?
Programmatic advertising costs vary on a number of factors including the type of ads, the platform, and the targeting capabilities. If you’re looking to get started with programmatic advertising, just chat with us and we’ll be happy to provide you with a quote!
Are Facebook ads programmatic?
Yes, Facebook ads are considered programmatic. Facebook Ad Manager is an automated auction system that sells ad inventory to advertisers, allowing them to target their ads based on user data including demographics, interests, and behaviour.
Are Google ads considered programmatic?
Google ads are also considered programmatic. Google ads use an automated system that allows for the buying and selling of advertising inventory in real time.
Let's drive growth together through Programmatic Advertising
Unlock your business’s true potential with our data-driven strategies and measurable results. Get in touch to see how OMDIGI Group can help you transform your business!