Email automation helps you reach your customers in Australia and across APAC with the right message at the right time through automated email journeys, without the time-consuming manual effort of building emails from scratch. Not only does email automation save time, but it also enables you to personalise the customer experience, improve your retention rate, and make your marketing strategy scalable.
At OMDIGI, we’re proud partners with Hubspot, Active Campaign, Zoho Campaigns and Mailchimp. We’re experts in leveraging each platform’s capabilities to build winning email campaigns that smash your goals. We work with businesses across Australia and APAC to build email automation that fits their platform and their audience.
One of the biggest benefits of email automation is that it reduces the amount of time you and your team have to dedicate to manually building your email list and scheduling emails. This helps improve the productivity of your overall marketing strategy and allows you to dedicate more time to other important tasks like building relationships with your customers.
It’s no secret that personalised marketing drives better results. In fact, 90% of consumers find personalised content to be very or somewhat appealing. With email automation, you can effectively deliver personalised content and build stronger relationships with your customers.
When you send emails to your customer base manually, you’re limited by the size of your staff and how much time you have. Meanwhile, the use of email automation makes your marketing strategy scalable so you can effortlessly keep up with communicating with a growing customer base.
Mailchimp’s classic automation feature allows you to streamline your communications and ensure that your customers get the right message at the right time. You can choose from either pre-set automations with defined triggers and timelines or fully customised messages.
Mailchimp allows you to connect your account with your other business and personal accounts to share information between them. These integration options include analytics, content, design, e-commerce, and many more.
ActiveCampaign offers a wide range of helpful automation features, allowing you to automate anything from email campaigns to 1:1 outreach and support throughout the entire customer journey. Thanks to its segmentation capabilities, ActiveCampaign helps you boost engagement by offering targeted content and discounts to specific customers.
Integrating your marketing tools with Active Campaign enables you to get a more complete picture of your audience and provide a seamless customer experience. Active Campaign can be seamlessly integrated with over 950 apps, including Shopify, Slack, and Postmark.
Zoho Campaigns allows you to effectively engage your audience with personalised and behaviour-centric campaigns. The platform uses a trigger and action system to send emails and build a criteria-based email journey. Zoho Campaigns allows you to create emails for all stages of the customer lifecycle, including onboarding, nurturing, re-engagement and retention.
Zoho Campaigns can be integrated with other marketing tools such as Hubspot, Shopify, Salesforce, and many more. This enables you to easily bring in contact lists and content from the applications that help you run your business.
Hubspot’s powerful email automation capabilities allow you to schedule and personalise emails based on user behaviour and lifecycle stage. One of its most helpful features is A/B testing, which lets you test different subject lines, email content, and CTAs to see which versions perform best, and automatically send the winning version to the rest of your audience.
Hubspot allows you to automate lead nurturing and move prospects further down the funnel to generate more leads. Hubspot’s App Marketplace allows you to easily connect a wide range of tools to your Hubspot account.
Mailchimp, ActiveCampaign, Zoho Campaigns, and Hubspot each offer multiple pricing plans depending on your number of contacts. If you need a hand deciding which email automation platform to choose, just chat with us and we’ll help you determine the best choice for your needs and budget.
As a certified partner of Mailchimp, ActiveCampaign, Zoho Campaigns, and Hubspot, OMDIGI helps drive the results you want, regardless of the platform you choose. Whether you want to boost sales, increase engagement, or improve customer retention, we can help you get there!
At OMDIGI, we always keep a close eye on your email campaigns to identify opportunities for optimisation. We know just how to tweak different elements of your emails such as your subject line, content, design, and CTA in order to resonate with your audience and drive the best results.
Ready to discover the benefits of Email Marketing Automation and elevate your digital marketing strategy? Our team at OMDIGI are dedicated to collaborating closely with you to achieve the best results and take your brand in Australia to new heights.
Email automation allows brands to send time or action-triggered emails to their subscribers. For example, you might choose to automate welcome emails, abandoned cart reminders, or product recommendations for customers who have already made a purchase. Email automation removes the need for time-consuming email creation, so you can focus on more important tasks.
Email automation depends on a number of factors including the platform you choose, the number of contacts you have, and how often you send emails. Just chat with us and we’ll help you find the right email automation solution for your budget!
In the competitive world of email marketing, email automation specialists help your emails stand out! Experts in email automation software, these specialists optimise your emails to increase brand awareness and drive results.
Getting started with email automation is easy! All you have to do is choose your platform, build your email list, and then you’re ready to get started on your campaigns. If you need a hand building email campaigns that drive results, chat with us!
Email automation is one of the most effective ways to personalise the customer journey, drive better results, make your marketing strategy scalable, and save time to focus on other aspects of your business.
As a certified partner of Mailchimp. Active Campaign, Zoho, and Hubspot, our OMDIGI team are familiar with all the best practices of each platform and how to help you drive the best results, regardless of the platform you choose.
