In terms of digital advertising alone, video and animation truly is the frontrunner. With Facebook users watching over 100 million hours of video per day, there’s no denying that Facebook ads reach a huge audience.
Almost 69% of marketers agree that video ads perform better than image and plain text ads on Facebook. It’s clear that Facebook users use video ads as a way to learn more about brands, with 22% of people saying they use video to gather information on brands.
When it comes to using video for your brand, the sky’s the limit. If you want to show off a new product and teach customers how it works, you can use demo videos. Not only will this help customers become more familiar with your product, but it will also increase the chances of them purchasing it.
It’s also a great way to boost engagement across your social media platforms. Explainer videos are another popular choice as these videos help your audience better understand why they need your product or service.
These videos often focus on a fictionalised customer journey of the company’s core buyer persona who is struggling with a problem. The brand’s product or service is then introduced as a solution to this issue.
Just from these few examples, it’s clear that real video footage can benefit all areas of your business.
Your eyes are drawn to movement, it's a simple fact. Audiences are much more likely to remember information they’ve seen in a video rather than the information they’ve read.
Since it takes 3-5 seconds for a Facebook user to scroll down their feed, you’ll want to aim to capture their attention within the first few seconds of your video ad.
In fact, the first three seconds of an ad deliver 47% of its value, so the more engaging the beginning of your ad is, the better.
Video ads allow you to pack in much more information than you could with text or images. Even with a video as short as 5-15 seconds, there is plenty of opportunity to include all your key information in a fun and snappy way, plus footage of your product in action!
On average, social media campaigns that utilise video have a significantly higher conversion rate than those that don't. As an example, Facebook ad conversions are marginally higher than most other platforms, and video ads drive the highest CTR on average on this platform.
It's hard to know what to believe on the internet. Simply telling a customer what your product does and why it's the right choice for them isn't always reliable. By using custom photography and video footage, you immediately become a more trustworthy business in the eyes of a potential customer.
Show them how your product works, and how awesome it looks while doing so! You can either opt for a professional photoshoot, or if you're in the business of ecommerce, you may want to consider User Generated Content as well for your product videos to add an extra human touch.
Want to prove to a potential customer why they should trust you? Show them a video of your past customers singing your praises! Anyone can write a review and post it online, but very few can provide video proof that people recommend their services.
Many serviced-based businesses need headshots of their employees for company websites to show who you're going to be working with - we can help with that!
In addition, you may also need a suite of images or B-roll footage to use for your brand.
Organise a photoshoot for your office and staff so that you have plenty of assets to use across your platforms and don't need to rely on the same old stock images.
If you're running a social media account for your business (which you probably should be!) you'll likely need imagery to support this.
You want organic, engaging content for your socials that shows off who you really are as a business, and helps people connect with you.
If you're an eCommerce store, you need product images to show what you're selling! It can also be a great help depending on your product to include video in your image gallery, especially if it's beneficial to show how the product works.
Whether you’re after a new look, or just want someone you can trust to adhere to your brand guidelines, OMDIGI can help! We know how to bring your concepts to life while staying true to your brand’s existing look and feel, and work closely with you every step of the way to make sure it meets your desired outcomes. Get in touch with us today to see how we can make your creative woes and frustrations into nothing more than a distant memory.