How Email Templates can help your streamline your communication process

Save time and money with email templates

Designing and writing content requires a lot of time, resources and dedication. It involves multiple people from multiple professions, including graphic designers, writers and editors. 

The process of creating an email from scratch, as well as writing content and ensuring its quality and accuracy, may take hours out of an employee’s day – hours they could be spending elsewhere. This is where email templates come in! Using email templates can save hours of time, potentially shortening the process to just 30 minutes. 

Reducing the effort required to set up an email means that more time can be put into ensuring the quality of the copy included, rather than focusing on layout and design. Using email templates not only streamlines the workflow but also allows content creators to focus on creating quality content that resonates with their audience. 

This shift in focus ultimately translates into more effective communication and the optimisation of resources, all while maintaining a professional and polished appearance.

Data-driven design for your email templates

All of our email templates are built with your brand and your customers in mind. With the use of responsive email design techniques, we ensure that your messages are not only visually appealing but also highly accessible across various devices and screen sizes. 

This commitment to responsiveness enhances readability and usability, ultimately leading to a better overall user experience. We take the guesswork out of figuring out what makes an effective email campaign.

 Our designs are data-driven and we based them on what has worked in the past. This data-driven approach allows us to refine your campaigns, ensuring they consistently deliver outstanding results every time.

What types of email templates should I consider setting up for my business?

With announcement emails, you can notify your customers about important information such as new features, pricing changes, regulation changes, and updates.

Announcement email templates allow you to spend less time building your emails and get important information out to your customers more quickly.

A newsletter email template is designed for regular communication with your subscribers. It typically includes a roundup of recent content, articles, blog posts, or updates related to your business, industry, or interests. Newsletters help maintain engagement and build a sense of community.

An e-commerce email template is used by online retailers to promote products, discounts, and special offers to their customers. These templates are designed to drive sales by showcasing products, providing personalised recommendations, and encouraging recipients to make purchases.

A transactional email template is sent in response to a specific action taken by a user. These emails are often automated and include information such as order confirmations, abandoned cart reminders, shipping notifications, password reset instructions, and other user-initiated activities.

Other reasons to utilise templates in your Email Marketing Strategy

Fast communication is the key to satisfied customers and clients. When a potential customer sends an email or query, it is vital you respond quickly. If you don’t, they may grow impatient and turn elsewhere.

Crafting an email from scratch significantly delays your response time. This is where email templates come in. These shorten the time between receiving the email and replying. Employees can quickly load a template and personalise an already written response.

If an employee is composing all their emails from scratch, there is a higher likelihood of them making spelling or grammatical errors. This reflects poorly on your company’s reputation, making you appear less educated, credible and legitimate.

This can cost your company potential customers and sales. Email templates, on the other hand, reduce the risk of errors and reduce the risk of a customer misinterpreting an email or receiving the wrong information.

If your company’s emails are all over the place, with each email looking completely different and written in a different way, it can indicate unprofessionalism and make customers think you don’t pay attention to detail.

Having email templates that include the same colours, fonts, links and image placements gives a sense of professionalism. Emails full of errors may cause you to lose customers and subscribers. Brand consistency is vital to a positive company image.

Having basic email templates readily available leaves room for customised content. You could include a customer’s name and a personalised greeting.

Personalised content feels more personal and builds your brand image as a legitimate company that cares about your customers on a personal level and sees them as people, not just a way to make money.

A professional-looking email template can increase customer engagement and assist in building long-lasting relationships with your customers. This translates to more sales, increases web traffic and boosts income.

Let's get creative!

Whether you’re after a new look, or just want someone you can trust to adhere to your brand guidelines, OMDIGI can help! We know how to bring your concepts to life while staying true to your brand’s existing look and feel, and work closely with you every step of the way to make sure it meets your desired outcomes. Get in touch with us today to see how we can make your creative woes and frustrations into nothing more than a distant memory.