While an appealing logo is beneficial to building your brand identity, it isn’t the only important part. Your brand identity incorporates your brand’s personality, values, and should leave an impression on your audience in Sydney, Australia, and across the wider APAC region.
Building a cohesive brand identity will require more than just an eye-catching logo. You’ll also need to consider colour palettes, tone of communication, variations of your logo, and the choice of fonts that collectively convey a consistent message.
A cohesive brand identity will help you make a lasting impression on your audience and keep your brand in their minds. It also builds credibility and trust and is a powerful deciding factor in whether a customer chooses you or a competitor.
A graphic designer can help you integrate the important brand elements to build a cohesive brand identity, whether you’re targeting audiences locally or across APAC.
Many people understandably assume that they can create all their brand logos with Canva. Although Canva can be a useful tool for creating brand logos, it has its limitations.
Templates on Canva are available to everyone and are non-exclusive, meaning you can’t trademark logos created on Canva. That’s where OMDIGI comes in! We create custom logos from scratch which help you stand out from the crowd. Since your logo is one of the first things people will associate with your brand, investing in custom logo design will give you an edge over the competition.
A quality logo also builds credibility and makes your brand appear more professional. Chat with us today to find out how we can help bring your brand to life with eye-catching, customised logos.
Once you get in contact with us, we’ll organise a chat to go through what you’re looking for and how we can best help you. We believe in taking the time to understand your business and what you’re looking for right from the very start. This consultation lets you get a feel for the team you would be working with, and if we’re the right choice for you. We can then figure out what the deliverables are, and provide you with a quote.
Once you decide to go ahead with us, we’ll organise a kick-off. This will involve a more in-depth discussion about your new brand and your objectives. We’ll also walk you through some briefing questions that help set us on the right track for what you’re looking for.
To ensure we’re on the same page about your visual preferences and direction, we’ll provide you with an identity moodboard. This moodboard is composed of colours and design styles we believe would work for you. An identity moodboard isn’t included for every project, but we discuss this with you in the kick-off.
Following the Moodboard phase, we move on to the exciting stage of developing Brand Concepts. We understand the significance of your logo as a pivotal element in your brand identity. OMDIGI Group usually works off a one-concept approach that focuses on delivering the most suitable and impactful solution for your business. Our team of skilled designers will craft an initial logo draft that embodies your brand's personality, values, and aspirations.
Your input is highly valued, and our collaboration continues as we present the initial logo concept to you. Let us know your thoughts about the concept we’ve provided and we can iterate and revise it until you love it! The amount of revisions will differ per project, but we'll chat this through with you and alleviate any questions or concerns you may have before we get started!
Whether you’re after a new look, or just want someone you can trust to adhere to your brand guidelines, OMDIGI can help businesses across Australia and APAC! We know how to bring your concepts to life while staying true to your brand’s existing look and feel, and work closely with you every step of the way to make sure it meets your desired outcomes. Get in touch with us today to see how we can make your creative woes and frustrations into nothing more than a distant memory.
At OMDIGI, our branding design services are customised to your needs. Whether you’re looking for business logo design services or a complete brand identity, we’re happy to help! Just chat to us about your branding design needs to get started!
The cost of branding design services depends on what exactly you’re looking for. During the initial consultation, we’ll chat about what you’re looking for and what the deliverables will be so we can provide you with a quote.
Maintaining a cohesive brand identity across all your marketing channels helps you build a strong, recognisable brand image that customers are more likely to perceive as trustworthy and reliable. The more trustworthy and reliable your brand is perceived to be, the more likely customers are to choose you over a competitor!
