SMS marketing is an opt-in strategy that enables businesses in New Zealand to communicate directly with their customers via text messages. It’s commonly used to share promotions, discounts, announcements, or reminders.
There are two main types of SMS marketing:
Promotional: Messages aimed at increasing sales, promoting products, or building brand awareness.
Transactional: Messages that update customers on the status of their orders, such as confirmations, shipping notifications, and delivery updates.
One of the key benefits of SMS marketing for businesses in New Zealand is that customers almost always have their phones with them, so messages are typically opened and read very quickly.
In fact, research from Mobilesquared shows that 90% of SMS messages are read within the first three minutes of receipt. Messages can also be viewed at the customer’s convenience and are less intrusive than phone calls.
Because SMS marketing requires customers to opt in, your messages reach people who are already interested in your brand, ensuring your marketing resources are focused on an engaged audience.
When using SMS marketing in New Zealand, avoid sending messages too early in the day to prevent disturbing your customers. Aim for a window between 1 pm and 5 pm, when your audience is most active and engaged. Messages sent during this timeframe are more likely to increase click-through rates and drive revenue.
Keep in mind that optimal timing can vary between businesses, so testing is essential to find what works best for your audience. To maximise revenue while keeping opt-out rates low, a good guideline is to send around eight messages per month.
SMS marketing can benefit businesses across all industries in New Zealand, and it’s especially valuable for small businesses due to its affordability.
Compared with traditional advertising, sending an SMS is far more cost-effective. SMS marketing is commonly used by businesses in industries such as:
The adoption of SMS marketing in the e-commerce industry is quickly growing due to its ability to improve the customer experience and drive sales. Some of the most common ways SMS marketing is used in the e-commerce industry are order updates, abandoned cart recovery, and notifying customers about sales and new product launches.
In the travel industry in New Zealand, customers often need timely updates and important details. SMS marketing is ideal for this, as messages are delivered quickly and have a high open rate.
Travel businesses use SMS to share real-time information such as flight time changes, gate updates, and cancellations, keeping customers informed and satisfied.
In the service industry in New Zealand, SMS marketing is widely used for appointment reminders, real-time updates, and customer support. By enabling clear and timely communication, it improves customer satisfaction, boosts engagement, and supports business growth.
A CRM SMS integration connects your business messaging platform with your CRM system using their Application Programming Interfaces (APIs). This integration allows SMS marketing data to sync seamlessly with your CRM, creating a streamlined workflow and improving efficiency for businesses in New Zealand.
Integrating SMS marketing with your calendar enables more efficient planning, scheduling, and execution of campaigns. Managing SMS campaigns alongside your other marketing activities provides a holistic view of your marketing schedule, helping businesses in New Zealand stay organised and coordinated.
Integrating SMS with social media platforms allows businesses in New Zealand to reach a broader audience and engage them across multiple channels. This approach lets you leverage each platform’s strengths—for instance, using SMS for time-sensitive messages and social media for visually engaging content.
Connecting your SMS marketing platform with Google Sheets enables seamless data exchange between the two tools. This integration allows businesses in New Zealand to manage contacts, plan campaigns, and personalise messages more effectively.
Ready to unlock the benefits of SMS marketing and enhance your digital marketing strategy? The team at OMDIGI works closely with you to deliver the best results and help your brand in New Zealand reach new heights.
The costs of SMS marketing can vary based on factors like the number of messages sent and your chosen service provider. If you use an SMS marketing platform, you’ll likely need to purchase credits to send messages to your customers. If you’re ready to start SMS marketing and want more information about pricing, just get in touch with us!
As New Zealand’s e-commerce market continues to expand, SMS marketing is becoming increasingly popular. Research shows that a significant 87% of consumers are either interested in or already subscribed to receive text messages from brands.
SMS marketing is especially effective for time-sensitive communications with your customers in New Zealand, such as sale announcements, order updates, or exclusive VIP offers.
There are many tools available to help you succeed with SMS marketing in New Zealand. For example, Mailchimp’s SMS capabilities let you boost customer engagement by integrating text messaging with your email campaigns, automations, and social media marketing.
Yes! SMS marketing allows businesses in New Zealand to reach a wide audience very quickly, with an average read rate of 97% within 15 minutes of delivery. SMS messages also have much higher open rates than email and can be easily personalised to drive greater engagement.
