What is programmatic advertising?
Programmatic advertising allows brands to display ads on digital screens using an automated, data-driven approach. Unlike traditional manual ad buying, which can be costly and inconsistent, programmatic advertising in New Zealand—powered by OMDIGI Group, uses advanced algorithms and real-time bidding to deliver the right message to the right audience at the right time.
OMDIGI Group can buy programmatic ads across nearly every digital display, including websites outside Google’s network. Our solutions also extend to radio, out-of-home (OOH) advertising, podcasts, display, and BVOD, offering a comprehensive and diverse range of advertising opportunities.
How does programmatic advertising work?
Programmatic advertising involves two main parties: advertisers, who want to run ads, and publishers, who own the platforms or websites where the ads appear. As with traditional advertising, publishers sell their inventory, and advertisers purchase placements to display their ads.
The difference is that programmatic advertising automates this process, eliminating the need for direct interaction between advertisers and publishers. This streamlining makes the process more efficient and allows more time to optimise campaigns and enhance ad performance.
What are the main types of programmatic advertising?
Real-time bidding
Real-time bidding (RTB) is the most common type of programmatic bidding and takes place instantly. Also called the “open marketplace,” it allows any company to bid on available ad placements. Ads are awarded to the highest bidder, but the winning advertiser only pays $0.01 more than the second-highest bid. RTB is highly competitive and dynamic, enabling advertisers to secure premium inventory in real time.
Private marketplace
Unlike real-time bidding, where your ads can appear on any site, a private marketplace (PMP) is invite-only, and you know exactly which sites your ads will run on. This type of programmatic advertising is typically offered by high-reach websites that reserve premium ad inventory for a select group of advertisers.
Preferred deals
With preferred deals, advertisers can secure ad placements before they become available in private marketplaces or real-time bidding auctions. These deals involve a fixed price for the ad space, with both parties agreeing on terms—such as pricing and targeting—before the placement is claimed.
Programmatic guaranteed
Programmatic guaranteed follows a traditional media-buying approach. There’s no bidding involved; instead, advertisers and publishers agree directly on a fixed price for the ad inventory.
BENEFIT
Targeting
With our programmatic advertising solution, you can target your audience with precision—based on demographics, interests, behaviour, location, and more. This granularity ensures your ads reach the right people across multiple platforms and channels, boosting conversion rates while minimising wasted ad spend.
BENEFIT
Optimisation
Programmatic advertising lets you optimise campaigns in real time using performance data. Whether running radio, out-of-home, podcast, display, or BVOD ads, you can track metrics like click-through rates, conversions, and engagement to make data-driven adjustments. This flexibility ensures your campaigns deliver the best possible results across every medium.
BENEFIT
Efficiency
Programmatic advertising automates the ad-buying process, removing the need for manual negotiations and paperwork. This saves time and resources, allowing you to focus on other key areas of your business. It also enables you to reach a broader audience efficiently across multiple channels and ad formats.
BENEFIT
Cost-effectiveness
Programmatic advertising provides cost advantages by cutting out intermediaries and minimising human errors. With real-time bidding, you pay only for ad impressions that reach your target audience, ensuring your budget is used efficiently across radio, out-of-home, podcasts, display, and BVOD. Automation also reduces the operational costs typically associated with traditional advertising methods.
BENEFIT
Transparency
Programmatic advertising delivers unmatched transparency across all ad campaigns. You gain access to detailed reports and analytics, enabling you to track the performance of radio, out-of-home, podcast, display, and BVOD ads. This visibility allows you to make informed decisions and optimise your campaigns for better results, regardless of where your ads are running.
Why Choose OMDIGI Group?
At OMDIGI Group, we specialise in programmatic advertising solutions in New Zealand that deliver results across multiple platforms and channels. Our team combines advanced technology with deep industry expertise to create and optimise data-driven campaigns that achieve exceptional outcomes. Whether your goal is to increase brand awareness, drive website traffic, or boost conversions through radio, out-of-home, podcast, display, or BVOD ads, our programmatic services are tailored to your needs. Partner with OMDIGI Group to:
Reach
your target audience with pinpoint accuracy across multiple channels and ad formats.
Maximise
your advertising budget with cost-effective campaigns in radio, out of home, podcasts, display and BVOD
Optimise
your ads in real-time for better performance, regardless of the medium
Gain
valuable insights with transparent reporting and detailed analytics.
Frequently Asked Questions about Programmatic Advertising
Here are some of the most frequently asked questions about Programmatic Advertising. If you have any other queries, don’t hesitate to contact us.
What are programmatic advertising services in New Zealand?
Programmatic advertising is an automated, data-driven way to buy digital ads. At OMDIGI, we can purchase inventory across nearly every digital display, including platforms outside Google’s network. Chat with us to discover how our programmatic solutions can help you achieve the results you want!
How much does programmatic advertising cost?
Programmatic advertising costs depend on factors such as ad type, platform, and targeting options. If you’re ready to get started, chat with us, and we’ll be happy to provide a personalised quote!
Are Facebook ads programmatic?
Yes, Facebook ads are considered programmatic. Facebook Ad Manager uses an automated auction system to sell ad inventory, letting advertisers target audiences based on demographics, interests, and behaviour.
Are Google ads considered programmatic?
Google Ads are also considered programmatic. They use an automated system that enables real-time buying and selling of ad inventory, allowing advertisers to reach their target audiences efficiently.
Let's drive growth together through Programmatic Advertising
Unlock your business’s full potential with our data-driven strategies and measurable results. Contact us to see how OMDIGI Group can help transform your business!