- MAILCHIMP EMAIL MARKETING AGENCY
Turn Your Mailchimp Into A Revenue Engine
You’ve already got the platform. Now let’s make it perform. OMDIGI is a certified Mailchimp partner agency helping New Zealand businesses get more from their email marketing — through smarter automations, sharper segmentation, better-performing campaigns and customer journeys that actually convert.
Whether your current setup isn’t delivering, you need lifecycle flows built from scratch, or you simply want to extract more value from your list — we help Kiwi brands turn Mailchimp into a genuine revenue and retention engine.
Most Brands use 10% of what Mailchimp can actually do.
You’ve got a growing list. Maybe you’re sending a monthly newsletter — when someone remembers to hit send. But if that’s as far as it goes, you’re leaving real money on the table. Kiwi businesses that get the most from Mailchimp are:
- Automating customer journeys from first sign-up to repeat purchase
- Segmenting by behaviour, engagement and purchase history
- Testing subject lines, send times and content to find what lands
- Triggering timely, relevant emails based on what subscribers actually do
If Mailchimp is only powering your newsletter, you’re barely scratching the surface of what’s possible — and one of your most valuable owned channels is working well below its potential.
Our Formula for
Email Success
Smarter Journeys
We build and optimise the flows that matter most to your business — welcome series, nurture journeys, post-purchase emails, abandoned cart sequences, re-engagement campaigns and retention programs, all designed around how your customers actually behave.
Better Open Rates
Smarter subject lines, meaningful segmentation and send-time optimisation mean more of your emails get opened, read and acted on.
Automations that Actually Convert
And the automations we build go well beyond sending messages. They work quietly in the background — nurturing leads, retaining customers, driving upsells, encouraging repeat purchases and building the kind of lifetime value that compounds over time.
Real Results. Real Fast.
Everything we do is built around measurable results — not just emails that look good. We bring together strategy, execution and ongoing optimisation to help New Zealand brands move away from ad hoc sending and build a consistent, revenue-driving email channel that works month after month.
Partnering with a certified Mailchimp agency means you get access to strategic and technical expertise that goes well beyond hitting send. OMDIGI helps Kiwi businesses build a smarter email ecosystem — one that supports every stage of the customer lifecycle, from acquisition and conversion through to retention and reactivation.
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Increase in rebooking rates for a hotel group
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Open rates for a higher-ed institution
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Click-through in a utilities email reactivation campaign
“We thought we were doing ‘okay’ with our emails. Then OMDIGI took over — and our engagement went through the roof.”
Who We Work Best With
Hospitality
Utilities
Education
eCommerce
NFPs
We work best with New Zealand brands that have strong customer relationships, a growing list and a genuine desire to communicate more thoughtfully with their audience. If the people on your list expect relevant, well-timed emails — and your current Mailchimp setup isn't delivering that — we're the partner that can bridge that gap.
Frequently Asked Questions
Here are some of the questions we hear most from New Zealand businesses when it comes to Mailchimp. If there’s anything else on your mind, we’d love to hear from you — just get in touch below.
A Mailchimp partner agency works alongside your business to get better results from the platform — covering everything from strategy and setup through to automations, segmentation, campaign optimisation and reporting. The goal is straightforward: stronger engagement, more conversions and better customer retention through a smarter, more structured approach to email marketing.
Most businesses only scratch the surface of what Mailchimp can actually do. Working with a partner agency brings in the specialist know-how to improve your customer journeys, sharpen your targeting, lift campaign performance and make sense of your reporting — so you get genuinely more value from the platform and the list you've worked hard to build.
Absolutely — this is actually one of the most common situations we step into. Many New Zealand businesses already have Mailchimp up and running but aren't using it to its full potential. We can review your current setup, spot what's being missed and optimise your campaigns, automations and audience segmentation to start getting better results from what you already have.
We can help with the full range of email automations your business needs — welcome series, abandoned cart flows, lead nurture sequences, post-purchase journeys, re-engagement campaigns and win-back automations. Every flow is built around how your customers actually behave, so the right message reaches the right person at the right time.
We take a close look at your current Mailchimp setup, how your audience is structured, what your campaigns have been doing and where automation opportunities are being missed. From there, you'll get clear, practical recommendations on what to fix, what to build and what to tackle first — no jargon, just a straightforward plan you can act on.
Some changes deliver results sooner than others. Improvements to segmentation or campaign structure can make a noticeable difference fairly quickly, while the bigger gains — the ones that come from well-built automations and lifecycle programs — tend to grow stronger over time as your flows are refined and your data builds up. It's a compounding effort, and the results reflect that.
Get a Free
Email Audit
No strings, just value.
We’ll review your current Mailchimp setup, identify gaps, and provide clear recommendations to improve performance.
Still thinking about it?
We’re not another agency sending generic campaigns. We combine technical Mailchimp expertise with conversion-focused strategy to drive measurable business results for organisations across New Zealand.