It is estimated that eCommerce will make up 22 percent of retail sales by 2023. Therefore, it is important to build an eCommerce website that maximises sales so that your business doesn’t fall behind. To ensure your website is as successful as possible, it is important to keep a number of things in mind.
A high-quality eCommerce website will be simple and easy to navigate. 76 percent of consumers believe that the most important website characteristic is ease of use. It should help customers get what they want and complete their purchase as quickly as possible. It is also important to focus on a positive user experience. This includes navigation, website speed, image quality, filters and page layout.
Around 50 percent of online shopping is completed on mobile devices, so mobile optimisation is a must. Potential customers are less likely to complete a purchase if your website is poorly configured and difficult to navigate on their phone or tablet.
Take the time to give users an in-depth look at your products, showing images and videos of them from different angles, in different environments and in the best lighting possible. Ensure the quality of the images themselves is high, so that users are able to zoom in and get a closer look at the product’s features. It is vital that images load quickly, as, according to Adobe, images that take too much time to load lead to a customer drop off rate of 39 percent.
Making an online purchase can be anxiety-provoking, as customers are unable to receive as much detail as they would in person. Adding a frequently asked questions page to your website not only answers customer questions but shows credibility and allows them to make a more confident decision.
Another question a potential customer will inevitably have is “what have previous buyers experienced?” Publishing user reviews can be an effective way to show transparency and allow people to take reviews into account before making a purchase, making them more confident in their purchasing decision.
If you’re looking for high-performing, highly customisable website templates that don’t require an in-depth knowledge of coding or web design, Shopify is a great option for kick starting your eCommerce storefront. Shopify can bring you extensive benefits, with a drag and drop builder that allows you to easily combine commonly used aspects of an online store without knowledge of coding and HTML.
Contact OMDIGI Group today to start building or designing your new website!
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