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What are TikTok ads and how can we use them to our advantage?

TikTok is the sixth largest social media platform. TikTok advertising, ad creation, insights and ad management are easy to use, effective and have the ability to market your brand to millions of users.

Types of TikTok Ads

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In-feed ads

These ads look just like a normal TikTok video and appear in a user’s ‘for you’ feed. Because of their appearance, in-feed ads blend in perfectly. However, it is crucial that these ads are engaging, as they need to pull users in quickly before they continue to scroll.

Branded hashtag challenge

Branded hashtag challenges appear near the top of TikTok’s ‘discovery’ page. In a branded hashtag challenge, a brand asks users to post their TikToks under a specific hashtag. Clicking on this tag takes users to a collection of other users’ responses to the challenge. These advertisements may be organic in nature, or may be sponsored, for example paying a user to feature your products in their video.

Brand Takeover

Brand takeovers are video advertisements that appear when a user opens the app, as well as in their ‘for you’ feed. These ads provide users with a full-screen view of your brand. Unlike in-feed ads, which can easily be scrolled past, these are difficult to ignore, and place your brand right in front of your target audience.

Branded Effects

Branded effects are similar to Instagram’s AR filters. They are custom filters, lenses and stickers that users can include in their own videos. These are available for a limited time, usually 10 days. This gives them a sense of novelty and encourages people to take part, while drawing attention to your brand.

Top view ads

Like brand takeovers, top view ads take up the entire screen while also appearing on a user’s feed. However, instead of playing the moment the app is opened, top view ads are the first in-feed post after three seconds. You can include a custom link in top-view advertisements, which can direct potential customers to your website or a particular product page.

Why advertise on TikTok?

They generate leads

TikTok is the sixth most popular app and is one of the most downloaded apps in the US and Japan.

Large audience

With around 800 million users, TikTok has a larger audience than Snapchat, Reddit and Twitter. Users between 4 and 15 spend an average of 80 minutes per day on TikTok and open the app approximately eight times. By advertising on TikTok, you can be assured that you are marketing to an active audience. With users from over 150 countries, TikTok allows you to market your brand internationally.

Target a wider range of generations

TikTok is a must-have advertising platform for your business! While the platform is extremely popular with a younger demographic, everyone is here now – Gen X, Gen Z, Millenials and Baby Boomers can all be found using TikTok. Of TikTok’s millions of users 1 in 4 can’t be found on any other platforms, which means you can tap into new audiences that you wouldn’t be able to with other platforms

How much do TikTok Ads cost?

Though effective, TikTok ads can be rather pricey compared to platforms like Instagram and Facebook. Consequently, they may not be suited to brands who are just starting out. Advertisements begin at $10 per 1000 views, and you are required to spend at least $500 per campaign. An extensive marketing plan is essential to ensuring that a TikTok ad investment will benefit your company.

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