Need help with your Social channels?

What is social media management?

Social media management involves creating and distributing tailored social media content, monitoring social media performance, engaging with customers, and collaborating with celebrities and online influencers in order to increase brand awareness. Social media can be managed organically or through paid tools and specialised software.

Why is it important?

Social media is perfect for drawing attention to your brand, improving sales and increasing store visits. Social media is a part of most people’s everyday lives, with 90.4% of millennials actively engaging in at least one social media platform. It is common for potential customers to browse a brand’s social media pages before making a purchasing decision.

If you don’t have a social media presence, you are missing out on a colossal opportunity to make an impression on potential customers. People are also less likely to view your business as legitimate if you don’t have an active social media presence.

What does social media management include?

Social Media Management Tools

Hootsuite

Hootsuite is a social media management tool that allows users to curate and schedule content, manage team members and monitor what people are saying about your brand.

SkedSocial

Looking for a scheduling platform with all the bells and whistles? Take a look at SkedSocial and see if it’s right for your business! With plenty of features across the majority of social media channels, the ability to add as many users to your account without an extra fee, as well as an easy to understand interface, this scheduler may just be your new best friend.

Buffer

Buffer is a social media scheduling tool which can be used to manage Twitter, Facebook, Pinterest and LinkedIn accounts. It allows users to schedule posts on both business and personal accounts.

Social Pilot

Social pilot not only allows you to schedule social media posts, but it enables you to analyse your marketing activities, helping improve your reach and engagement.

Benefits of successful social media management

Personalise content

Cost Effective Social media is a cost-effective addition to your digital marketing strategy. Creating social media accounts, posting content and interacting with other users are free, allowing you to direct your money elsewhere. Even paid social media marketing is a cheap way of reaching a large online audience.

Reach

Social media provides you with a large, international reach, something which traditional marketing often fails to do. You can target your posts to specific audiences, interests and age groups.

Performance

Almost half of businesses report having earned a new client via Facebook, and companies are able to generate leads and build their brand more effectively.

Let us manage your Social Media Marketing and watch your business thrive! Ready to get started?

Contact Us For a Free Social Media Strategy Session

If you want more bang for your buck from your digital marketing strategy, contact us today to claim your Free Social Media Strategy Session with our qualified experts – we’ll help come up with a plan that will get the ball rolling!