Tips and Tricks for ChatBot Marketing

What is conversational marketing?

Conversational marketing involves interacting with potential customers and clients on a one-to-one, real-time basis. This can be in the form of live chat, chatbots, social media or online messaging apps.

Types of Conversational Marketing

Chatbots

Chatbots are one of the most common forms of conversational marketing. This form of marketing involves using automated chatbots to interact with customers, gather data and provide information about products and services.

Live Chat

Live chat marketing allows a company to respond quickly and efficiently to a customer’s individual queries. Customers are able to chat directly with an employee, rather than receiving an automated response.

Messaging Apps

Using messaging apps such as WhatsApp in your marketing strategy has become more common. Like live chats, customers are able to talk to an employee in real time.

Benefits of Conversational Marketing

Tips for successful Chatbot Marketing

Give your bot a personality!

Give your bot a human name, tone and way of speaking. This humanises the experience and allows customers to relate more to the experience. It also helps maintain your brand voice. If your chatbot doesn’t have a well-defined personality, it can appear unprofessional and robotic and deter from a customer’s experience.

Don’t put chatbots on pages you want visitors to read

Don’t put chatbots on pages with information your visitors must read in order to gain an adequate understanding of your products and services. Here’s a handy reference for appropriate places for chatbots on your website:

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