What are the benefits of an SEO strategy during website migration?
What is a website migration?
A website migration is the process of making feature changes to a website that may affect its SEO and online visibility. Successful website migration plays an important role in digital marketing, and adequate resources and dedication must be put into place to ensure your website isn’t negatively impacted.
Types of website migrations
Website structure
Changes to website structure, such as modifications to page design or content, can impact the way search engines crawl your website.
Platform migration
Platform migration involves changing your website’s content management system (CMS). For example, you may want to move your website from one CMS, such as WordPress, to another one. Changes to your website’s CMS can affect how search engines crawl your website, the SEO of your website, and the visibility of your pages.
Content migration
Content migration involves moving a section of content. This can negatively impact the visibility of that content on search engines, and factors of SEO such as internal linking.
Domain name changes
Though this form of website migration is relatively simple, it can still have a substantial impact on your website’s SEO.Web host changes
Protocol changes involve switching website protocols, such as switching from HTTP to HTTPS, or adding them to your website.Protocol changes
Increased visibility and web traffic translates to more sales and revenue, as does an increased level of trust between you and potential customers. The higher your website ranks on search engines, the more legitimate and ‘popular’ your business will appear. This in itself can convince potential customers to visit your website instead of a competitor’s.Why is SEO needed for a website migration?
Often the aim of a website migration is to help increase traffic and revenue by improving aspects such as user experience, speed and web design. However, if carried out incorrectly, you risk losing website traffic, search engine rankings and leads. In some instances, improper website migration can even lead to penalties from Google, which will again lead to decreased traffic and revenue. Placing a specific focus on maintaining your SEO while conducting a website migration is vital to ensure that your website continues to perform as best it can.
Let us manage your Search Engine Optimisation and watch your business thrive! Ready to get started?
Contact Us For a Free SEO Competitor Analysis
If your business is interested in our SEO service don’t waste time, give us a call today. We are a Sydney based digital marketing agency but have clients scattered around the world including Australia and Internationally, including the UK, USA, Singapore, Canada & New Zealand.
- We promise not to share your info with third parties
- We promise not to drunk text you on a Friday night
- We promise not to spam you with emails
- We promise to adhere to all of the GDPR fairies rules