Why is on-page SEO important?
On page SEO helps search engines analyse your website and determine whether your content is relevant to a user’s search queries. This, in turn, helps your website appear higher up in search engine results.
On page SEO helps search engines analyse your website and determine whether your content is relevant to a user’s search queries. This, in turn, helps your website appear higher up in search engine results.
Website content is the most crucial aspect of your on page SEO, and it is essential that you consider what content is relevant and interesting to potential customers. The length of website content is also important. Content that is too short will negatively impact your website’s SEO. In general, the longer the better. Usually, a page’s text should be around 500 words.
A simple and easy to navigate website structure is essential, as it allows search engine crawlers to properly crawl your website. Optimising your website for phones and tablets will also achieve a higher rank.
Keywords are the words a user types into a search engine while performing a search. Including relevant keywords on your website ensures that it can be found by searchers. This is vital in increasing organic traffic.
A website’s metadata includes a page’s title-tag and meta description. These are used by search engines and are displayed on their results pages. Having metadata that includes effective keywords will communicate to search engines, as well as potential customers, clients, and visitors, what your website is about.
Gaining an understanding of the effectiveness of your SEO and the standing of your website in search engines allows you to determine what is working for your business and what needs to be modified. You are then able to make changes to improve your SEO and make predictions about what will happen in the future.
If your business is interested in our SEO service don’t waste time, give us a call today. We are a Sydney based digital marketing agency but have clients scattered around the world including Australia and Internationally, including the UK, USA, Singapore, Canada & New Zealand.
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