Why is on-page SEO important?
On page SEO helps search engines analyse your website and determine whether your content is relevant to a user’s search queries. This, in turn, helps your website appear higher up in search engine results.
Learn more about on-page SEO
Elements of on-page SEO
Content
Website content is the most crucial aspect of your on page SEO, and it is essential that you consider what content is relevant and interesting to potential customers. The length of website content is also important. Content that is too short will negatively impact your website’s SEO. In general, the longer the better. Usually, a page’s text should be around 500 words.
Website Structure
A simple and easy to navigate website structure is essential, as it allows search engine crawlers to properly crawl your website. Optimising your website for phones and tablets will also achieve a higher rank.
Keywords
Keywords are the words a user types into a search engine while performing a search. Including relevant keywords on your website ensures that it can be found by searchers. This is vital in increasing organic traffic.
Metadata
A website’s metadata includes a page’s title-tag and meta description. These are used by search engines and are displayed on their results pages. Having metadata that includes effective keywords will communicate to search engines, as well as potential customers, clients, and visitors, what your website is about.
Internal Linking
Internal links are an effective aspect of on page SEO. These links must be relevant to your content and should feel natural to the reader. You should not place unrelated or out-of-context internal links just for the sake of it.Benefits of effective on-page SEO
Gaining an understanding of the effectiveness of your SEO and the standing of your website in search engines allows you to determine what is working for your business and what needs to be modified. You are then able to make changes to improve your SEO and make predictions about what will happen in the future.
- Low-cost: Compared to off page SEO, on page SEO is a low-cost way to direct more traffic to your website without turning to paid advertising.
- Easily Managed: Compared to off page SEO, on page SEO is far simpler to manage. You have complete control over what tactics you use.
- Improved local results: Utilising on page SEO features helps increase your website’s local visibility by allowing it to appear in location-based search results.
- Ranking higher on search engines: Implementing on page SEO can help your website rank higher in search engine results, leading to more visits from potential customers or clients.
- Increased organic traffic: Efficient on page SEO strategies attract more organic traffic, unlike off page SEO and paid advertising.
- Increased brand awareness: Increased organic traffic, higher search engine rankings, and improved local results all lead to increased brand awareness, allowing you to stay ahead of competition and achieve your digital marketing goals.
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