There are two types of keywords – high intent and low intent. High intent keywords are ones that have high commercial intent. These are words that indicate a possibility of the searcher conducting a transaction. This could include making a purchase, inquiry, or another action that indicates a strong possibility of a later sale.
On the other hand, low intent keywords can be considered navigational or informational in nature. Someone may use low-intent keywords in their searches if they are searching for a specific type of information or website. Users seeking this form of content are less likely to conduct a transaction as a result of their search.