What is eCommerce SEO?
Ecommerce SEO is used to assist your online store in gaining more visibility in search engine results. This directs more organic traffic to your website and benefits sales.
Why is eCommerce SEO is different?
eCommerce SEO vs. Normal SEO
Optimising an ecommerce website for search engines is different to optimising any other form of content. This is because the keywords required for an online store must not only include those relevant to their content and products, but also to purchasing and location.
What should an eCommerce SEO strategy include?
- Keyword research to determine what keywords customers are using in their searches. This is vital, as targeting keywords that don’t get a lot of traffic won’t lead to effective SEO. .
- Your Money, Your Life (YMYL) with transparent pricing, shipping and return policies. Google rewards websites that make it clear to users, what they are buying, how much it costs, and are not adding on hidden charges.
- On-page SEO through keyword optimisation, meta tags and content. Making sure it’s clear not just to Google but to anyone who lands on your site, who you are and what you sell!
- Technical SEO to ensure the technical aspects of your online store, such as page load speed and mobile optimisation, adhere to search engine requirements.
- Content marketing because not everyone is just looking to shop. Be the place that will educate the consumer on the product as well. A trustworthy site means more organic traffic and more conversions in the long run.
eCommerce SEO Best Practices
Use important and relevant keywords
Perform keyword research and ensure that the keywords you are using are relevant and effective.Have a clear website structure
Make sure your website is simple and easy to navigate between pages, with no unnecessary aspects. As many people perform searches on phones or tablets, it is important that your website is fully optimised for mobile devices.Have a clear URL structure
Though messy URLs aren’t necessarily a huge part of SEO, they are still a notable way of improving search engine rankings and staying ahead of competition. Your website’s URLs should be as simple and easy to read as possible. This includes:
- Keeping them as short as possible
- Using hyphens to separate words, rather than underscores
- Avoiding URL parameters where possible.
- Keeping them as descriptive as possible
- Leaving out unnecessary contractions e.g. and/if
Include customer reviews
Customer reviews are a staple for any website advertising or selling a product. Reviews will not only help your website’s SEO, but will build trust between you and your customers, reassuring them that the product they are purchasing is high-quality and functional.
Eliminate duplicate content
Duplicate content can negatively affect your website’s SEO. If your website contains two pages with identical content, it is difficult for search engines to know which one to index. This lowers the performance and ranking of both pages.
Write for your customers
Though SEO is about making your website more visible to search engines, it is important to remember your target audience. Don’t write for the sole purpose of appealing to search engines, as it can cause you to lose potential customers.The benefits of eCommerce SEO
- Low cost
- Increases brand awareness
- Improves the user experience
- Decreases the need for paid advertising
- Increases sales
- Helps you stay ahead of competition
Let us manage your Search Engine Optimisation and watch your business thrive! Ready to get started?
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If your business is interested in our SEO service don’t waste time, give us a call today. We are a Sydney based digital marketing agency but have clients scattered around the world including Australia and Internationally, including the UK, USA, Singapore, Canada & New Zealand.
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