What are the benefits of Local Search Ads for your business?

What are Local Search Ads and how do they work?

Local search ads allow businesses to be featured in the location-based section of a Google search. They are a way to ensure your business is visible to users seeking a service in a particular area.


The aim of local search ads is to provide potential customers with services in their area. For example, if a user searches ‘plumbing’, they will see ads for plumbing services based on their current location. If you are a plumbing company, being displayed in local search ads increases the likelihood that they will consider your business.

Why are the benefits?

Increases traffic

Local search ads focus on advertising to those who are close to your company’s location. Advertising to those who can easily access your services increases your chances of gaining customers. These advertisements link to your website, prompting potential customers to explore your business further. They are then able to thoroughly research your company and make an informed decision.

Informative

Local search ads link back to your website in order to provide up-to-date information regarding location, opening hours and addresses. Having this information readily accessible avoids confusion, shows competency and increases the accessibility of your business.

Showcases reviews

It can be difficult to know how to win the trust of new and potential customers. In local search ads, you can showcase company ratings and reviews in order to increase your reputation and demonstrate credibility. Positive ratings encourage people to purchase your products or services, with up to 80 percent of consumers reporting that negative online reviews have turned them off making a purchase.

Google Guarantee

A ‘Google guarantee’ checkmark is featured alongside local advertisements. This helps businesses appear more legitimate and builds trust between you and your potential customers, leading to increased traffic, sales, and brand awareness. Seeing a ‘Google guarantee’ checkmark shows users that your business has been ‘recommended’ by Google and they are more likely to view it as genuine, increasing the likelihood of them making a purchase.

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