What are Bing Ads?

Microsoft Advertising, previously known as Bing Ads, is a form of pay-per-click (PPC) advertising offered by Microsoft. These ads appear on three different search engines – Bing, Yahoo and DuckDuckGo.

Google Ads vs. Bing Ads

The concept behind Google and Bing Ads is the same, however, Google has a larger audience. Still, this doesn’t mean you should exclude Bing Ads from your marketing strategy. Millions of users still use search engines other than Google and excluding Bing Ads from your digital marketing strategy means you’re missing out on marketing to a large audience of people.

Why should you consider Bing Ads?

Increased Visibility

Most importantly, Bing Ads reaches the millions of people who are using search engines other than Google. An estimated 63 million internet users still prefer a search engine other than Google, so Bing Ads provides you with the opportunity to reach a substantial number of potential customers, buyers and clients.

Reach a diverse audience

Around 75 percent of Bing, Yahoo and DuckDuckGo users are older than 35. Bing Ads allows you to advertise to an older, more educated and possibly wealthier audience that you may not reach through Google Ads alone.

Less competition

Compared to other forms of PPC advertising, such as Google Ads, Bing PPC has far less competition, meaning your advertisements have the potential to gain far more attention and be featured more often.

It’s cheaper

As there is less competition, Bing Ads allows advertisers to save money. Clicks are cheaper, sometimes by up to 70 percent, meaning advertisers can invest the same amount of money for better results.

Better device targeting

Bing Ads lies ahead of Google when it comes to device targeting. It allows advertisers to target a range of audiences using different devices and operating systems. If you don’t want your advertisements to appear on desktop websites, there is also an option to disable them.

Google Ads vs. Bing Ads: Which should you choose??

The most successful digital marketing strategy incorporates both Google and Bing Ads. Though Google may reach a larger number of users, it is vital you don’t leave any gaps in your audience. Compared to Google Ads, Bing Ads is cost effective, flexible, and has less competition. It allows you to reach potential customers who otherwise wouldn’t see your advertisements, allowing you to draw attention to your business and gain an advantage over competition.

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