How does Google Ad Remarketing work?

What is Google Ad Remarketing?

Google Ad remarketing allows advertisers to show targeted ads to people who have already visited their website. These can appear while customers are searching the web, browsing other websites or watching YouTube videos. It is the perfect way to direct users back to your website, maintain customers and encourage your audience to make purchases.

What are the benefits of Google Ad Remarketing?

Improves Visibility

Remarketing to past visitors increases visibility and exposure. Increased brand recognition leads to an enhanced reputation, meaning customers are more likely to purchase from your business.

Allows you to stay in touch with past customers

Google ad remarketing allows you to continue to market to your target audience, even after they have left your website. Utilising ad remarketing increases the likelihood of previous customers returning to make another purchase.

Cost-effective

Though remarketing costs will vary depending on a number of factors, Google ad remarketing is in general extremely cost effective.

Types of Remarketing:

Standard Remarketing

Standard remarketing involves showing ads to past visitors as they browse other websites, including Facebook and news websites.

Dynamic remarketing

Dynamic marketing involves showing tailored content to visitors based on what they viewed while exploring your website. Including ads that feel personalised increases the chances that a viewer is going to return to your website to make a purchase.

Remarketing lists for search ads

Remarketing lists for search ads allow you to reach your website’s past visitors while they are continuing their research after viewing your website. This increases the likelihood that they will choose to make a purchase from your website, rather than turn to a competitor.

Video Remarketing

Video remarketing is just that – it allows you to show video ads to those who have interacted with your website or YouTube channel. These ads appear at the beginning or in between YouTube videos, or on websites and apps.

Customer list remarketing

Customer list remarketing involves reaching out to customers who have not completed a purchase on your website, for example, those who have left a product in their shopping cart. Customer list remarketing reminds them to return to your website to complete their transaction.

So why use Google Ad Remarketing?

Incorporating Google Ad remarketing into your digital marketing strategy comes with substantial benefits and should be considered an essential part of your digital marketing campaign. Leaving it out could lead to you losing potential customers to competition and decrease sales and website traffic.

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