Email marketing involves sending out emails to help promote your business. It is a powerful marketing tool that can help you stay in touch with past customers, keep them updated on your latest products and services and generate more sales leads.
An email marketing campaign is a coordinated set of emails that are sent to a list of contacts. These emails usually have one specific purpose, or ‘call to action’, which prompts customers to make a purchase. Aside from the main call to action, an email may include a number of smaller ones, such as prompts to visit your website, social media or blog.
According to MailChimp, 90 percent of customers find personalised content at least somewhat appealing. Personalised content can help build trusting relationships with your customers and improve sales. You can use email personalisation to:
Of course, search engines, social media, reviews and other online platforms are effective ways to be discovered by potential customers. However, email campaigns allow you to stay in contact with those who have already used your products or services, strengthening your relationships and increasing the likelihood of them making future purchases.
Email campaigns can increase sales by informing customers about specials, new products, discount codes and other deals. They can also be used to remind those who have items in their shopping cart to return to your website and finalise their purchase.
Though pay per click (PPC) advertisements are an effective way of gaining new customers and driving sales leads, they often reach customers when they’re browsing the web or are busy doing something else. They can feel invasive and annoying. Email campaigns, on the other hand, appear only in a person’s email. They don’t follow a user around or hassle them to buy something. This makes people more likely to view your business in a positive light. People check their emails multiple times a day, so it is unlikely your emails will be missed.
For a powerful, effective EDM marketing campaign that gets you results reach out to OMDIGI Group for a free consultation. We are based in Sydney so if you are in the area we can set up a face to face or give you a call for a quick chat if you’re anywhere else in Australia or overseas.
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