Why use videos for eCommerce?
With over 2.7 billion active users, Facebook is a powerful digital marketing tool to boost any brand. Utilising Facebook ads is an effective way to increase your brand awareness, engagement, and drive conversions.
- Half of customers say that watching product videos makes them feel more confident about their purchases.
- Four times as many consumers prefer to watch a product video than read its description.
- 73 percent of consumers are more likely to purchase a product after seeing it featured in a video.
How effective are they really?
With Facebook users watching over 100 million hours of video per day, there’s no denying that Facebook ads reach a huge audience. Almost 69% of marketers agree that video ads perform better than image and plain text ads on Facebook. It’s clear that Facebook users use video ads as a way to learn more about brands, with 22% of people saying they use video to gather information on brands.