Scroll-stopping videos to get your business moving

Why use videos for eCommerce?

With over 2.7 billion active users, Facebook is a powerful digital marketing tool to boost any brand. Utilising Facebook ads is an effective way to increase your brand awareness, engagement, and drive conversions.

How effective are they really?

With Facebook users watching over 100 million hours of video per day, there’s no denying that Facebook ads reach a huge audience. Almost 69% of marketers agree that video ads perform better than image and plain text ads on Facebook. It’s clear that Facebook users use video ads as a way to learn more about brands, with 22% of people saying they use video to gather information on brands.

What are the benefits of advertising with video on platforms like Facebook and Instagram?

Capture your audience’s attention

Compared to text, video is much more effective in capturing the attention of your audience. Audiences are much more likely to remember information they’ve seen in a video rather than the information they’ve read. Since it takes 3-5 seconds for a Facebook user to scroll down their feed, you’ll want to aim to capture their attention within the first few seconds of your video ad. In fact, the first three seconds of an ad deliver 47% of its value, so the more engaging the beginning of your ad is, the better.

Include more information

Facebook video ads allow you to pack in much more information than you could with text or images. With the option to create in-stream video ads of between 5 and 15 seconds, there is plenty of opportunity to include all your key information.

Increase conversions

Another way you can see the effectiveness of Facebook video ads is through conversions. Facebook ad conversions are significantly higher than most other platforms and video ads drive the highest CTR on average.

How can videos help your advertising results?

Increase ad engagement

Across a wide variety of creative platforms, many ad algorithms consider engagement and engagement has a direct impact on an ad’s reach. Many platforms sort audiences based on engagement rate, and you can take advantage of this by creating a custom audience based on their engagement rate.

Increase brand awareness

With videos, you can reach out to a particular set of audiences. Many social media platforms let businesses create objective-specific campaigns, with Brand Awareness being one of the major objectives. In fact, the recommended ad format for Brand Awareness campaigns is video ads.

Increase conversions

Another way you can see the effectiveness of video ads is through conversions. On average, social media campaigns that utilise video have a significantly higher conversion rate than those that don’t.

Let us assist your brand with Creative Services and watch your business thrive! Ready to get started?

If you’re ready to take the next step in your Facebook marketing strategy and receive high-quality, engaging video ads that’ll boost your brand awareness and engagement, OMDIGI is here to help! Our expert team will tailor our services to the needs of your business, so you can achieve the best results in your Facebook advertising campaign.

Contact Us For a Creative Services Proposal

We know how to bring your concepts to life while staying true to your brand’s existing look and feel, and work closely with you every step of the way to make sure it meets your desired outcomes. Get in touch with us today!

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