Why use videos for eCommerce?
With over 2.7 billion active users, Facebook is a powerful digital marketing tool to boost any brand. Utilising Facebook ads is an effective way to increase your brand awareness, engagement, and drive conversions.
How effective are they really?
With Facebook users watching over 100 million hours of video per day, there’s no denying that Facebook ads reach a huge audience. Almost 69% of marketers agree that video ads perform better than image and plain text ads on Facebook. It’s clear that Facebook users use video ads as a way to learn more about brands, with 22% of people saying they use video to gather information on brands.