What is user-generated Content?
User-generated content (UGC) is any type of content that is created by an individual, rather than businesses or organizations. This can include things like reviews, ratings, photos, videos, and comments that are posted on social media, review websites, and other online platforms. Using UGC can be an effective way for businesses to increase sales, as it can help to build trust and credibility with potential customers. Seeing positive reviews and ratings from real customers can be more persuasive than traditional marketing messages, and can help to convince people to make a purchase.
What is an influencer?
An influencer is a person who has the ability to influence the decisions, opinions, or actions of others through their online presence, typically on social media platforms. Influencers often have a large following on platforms such as Instagram, YouTube, TikTok, or Twitter, and they use their influence to promote products, services, or ideas to their audience. Many influencers have a specific niche or area of expertise, such as fashion, beauty, travel, or fitness, and they often work with brands to create sponsored content or promote products that align with their personal brand.
How do I create UGC?
With Facebook users watching over 100 million hours of video per day, there’s no denying that Facebook ads reach a huge audience. Almost 69% of marketers agree that video ads perform better than image and plain text ads on Facebook. It’s clear that Facebook users use video ads as a way to learn more about brands, with 22% of people saying they use video to gather information on brands.