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What is user-generated Content?

User-generated content (UGC) is any type of content that is created by an individual, rather than businesses or organizations. This can include things like reviews, ratings, photos, videos, and comments that are posted on social media, review websites, and other online platforms. Using UGC can be an effective way for businesses to increase sales, as it can help to build trust and credibility with potential customers. Seeing positive reviews and ratings from real customers can be more persuasive than traditional marketing messages, and can help to convince people to make a purchase.

What is an influencer?

An influencer is a person who has the ability to influence the decisions, opinions, or actions of others through their online presence, typically on social media platforms. Influencers often have a large following on platforms such as Instagram, YouTube, TikTok, or Twitter, and they use their influence to promote products, services, or ideas to their audience. Many influencers have a specific niche or area of expertise, such as fashion, beauty, travel, or fitness, and they often work with brands to create sponsored content or promote products that align with their personal brand.

How do I create UGC?

With Facebook users watching over 100 million hours of video per day, there’s no denying that Facebook ads reach a huge audience. Almost 69% of marketers agree that video ads perform better than image and plain text ads on Facebook. It’s clear that Facebook users use video ads as a way to learn more about brands, with 22% of people saying they use video to gather information on brands.

Benefits of UGC (User-Generated Content) for your business

Showcase your products in a new way

UGC content is a valuable tool for showcasing your products in a way that the customer would use them. Showcasing your product in a real-world setting gives potential customers a sense of how the product is actually used. This method of showcasing your products builds authenticity and allows you to promote your products without appearing too ‘salesy’.

Boosts your authenticity and credibility

One of the key advantages of UGC is that it is highly authentic and credible. When potential customers see real people sharing positive experiences and opinions about your business, they are more likely to trust and engage with your brand. With consumers 2.4 times more likely to view user-generated content as more authentic than brand-created content, it’s clear that UGC is highly effective in boosting the authenticity and credibility of your brand.

Blends into the organic social media feed

On social media platforms dominated by ads and promotions, utilising UGC allows your content to effectively blend into the landscape of social media without appearing too much like an advertisement. Blending into the organic social media feed gives you an edge over other brand-created advertisements.

Will UGC help increase my conversions?

UGC is absolutely an effective way to boost conversions. Conversions refer to the number of visitors to a website who take a desired action, such as making a purchase or signing up for a newsletter. Showcasing UGC on their website and ads allows businesses to build trust and credibility with potential customers which increases the likelihood of conversion. Additionally, sharing UGC on social media and other online platforms can help to drive traffic to the business’s website, which can also lead to an increase in conversions. There are so many ways to leverage user-generated content into a digital marketing strategy, so get in touch with us to find out how we can help!

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If you’re ready to take the next step in your Facebook marketing strategy and receive high-quality, engaging video ads that’ll boost your brand awareness and engagement, OMDIGI is here to help! Our expert team will tailor our services to the needs of your business, so you can achieve the best results in your Facebook advertising campaign.

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