Case Study
Peppermint Grove Australia


The Challenge

Peppermint Grove Australia is a hugely successful home fragrance and body care brand in Australia with a large wholesale operation stocking products in major department stores such as Myer and David Jones.

They have an online presence however their focus was heavily in the wholesale market and they wanted to build their direct-to-consumer channels. This required a cohesive digital strategy to drive sales and develop the digital side of the business.

The Strategy

OMDIGI Group employed a multi-channel strategy delivering optimisations across several channels. The primary being paid search, social, SEO and then at a later date, developing a robust content and email marketing strategy.

Their website was overhauled bringing a streamlined user interface, added functionality and an overall much improved customer experience. The backend e-commerce system was upgraded which allowed product feeds for both Google and Facebook allowing us to serve highly relevant ads to customers who had shown the most intent.


  • Paid Media Google Adwords, Retargeting, Facebook Ads
  • Inbound Marketing Search Engine Optimisation
  • Email Marketing  Newsletters, Automations, Segmentation
  • Content Website Relaunch, Blogs, Link Building
  • Creative Concepts, Animation, Video Editing, Cinemagraphs, Photo Editing


Peppermint Grove Australia have seen a steady revenue growth MoM since the commencement of digital services with OMDIGI Group with notable substantial uplifts occuring after further development of creative assets and the introduction of a solid email marketing strategy.

0 x
Revenue from Organic Traffic
0 %
Increase in Adwords Conversions YoY
Orders from Single Email Campaign
0 x
ROAS on Top of Funnel Social Campaigns
0 %
Increase in Mailing List Subscribers

I’ve been working with OMDIGI Group for over a year now and they’ve been instrumental in developing our digital channels and pushing the business forward. 

OMDIGI developed a robust social media strategy to drive new customers building out a full paid social funnel tailoring engaging content at the top, middle and bottom of funnel to great success.  To complement their work on social their paid search and SEO teams have deployed successful paid search and shopping campaigns as well as robust content strategies to grow our organic traffic.  Their actions have delivered fantastic ROAS across all channels.

 OMDIGI are always full of ideas and take the initiative to develop new campaigns and ways to push Peppermint Grove month on month and it’s a pleasure working with the guys!”

Hannah Staples – Director, Peppermint Grove Australia

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