CASE STUDY: MY AUTO PARTS
Reversing an organic decline through large-scale technical SEO
revenue growth for the business
URLs optimised across the website so far
high-value keyword improvements
growth in LLM/AI sessions to the site
Project overview
My Auto Parts is a leading online retailer of automotive parts and accessories, serving customers across Australia through five warehouses nationwide. With a broad catalogue spanning vehicle-specific components, replacement parts, and accessories, the brand has built a reputation as a go-to destination for both everyday motorists and trade customers alike.
The Challenge
When My Auto Parts engaged OMDIGI in March 2026, we identified a critical downward trend characterised by a sustained decline in organic clicks, impressions, and conversions. To reverse the trajectory and recapture lost market share, a strategic, ground-up recovery plan was required.
The Strategy
To address the decline, OMDIGI Group deployed a multi-pronged strategic recovery plan spanning technical SEO, next-gen search optimisation, and conversion-focused UX improvements.
- Large-Scale Technical & On-Page SEO: Comprehensive metadata optimisation for over 3,000 URLs, a robust redirect mapping strategy to resolve 404 errors, and structured data implementation to enhance SERP rich results.
- Next-Gen Optimisation: Sophisticated optimisation of the LLM-intent file and Google Business Profile (GBP) to secure visibility in AI-driven discovery.
- Strategic Growth & UX: A high-impact link-building campaign coupled with a deep-dive CRO analysis to eliminate friction in the user journey.
Results & the elements involved
Phase 1 Results (Month 1): Stabilisation & Immediate ROI
OMDIGI Group halted the performance freefall, achieving immediate stabilisation across clicks, impressions, and AI visibility.
- Revenue Growth: +57%
- Engagement: Significant reduction in bounce rate as a result of UX refinements.
Phase 2 Results (Month 2): Hyper-Growth Acceleration
The strategy shifted from recovery to scale, delivering triple-digit financial impact and a surge in LLM-sourced traffic.
- Revenue Growth: +142% vs. previous period.
- Organic Reach: +20% Clicks | +13% Impressions.
- AI Ecosystem: +25% growth in sessions originating from LLM/AI Answer Engines.
Phase 3 Results (Month 3): Strategic Dominance & SERP Authority
We maintained positive momentum while achieving a massive breakthrough in keyword authority and SERP features.
- Growth Continuity: +4% Revenue | +4% Clicks | +3% Impressions | +3% LLM Sessions.
- Keyword Movement: 38 high-value keywords saw dramatic improvements, with the majority surging 30+ positions to secure Page 1 and Page 2 rankings.
- SERP Enhancement: Significant increase in AI Summary visibility and the acquisition of sitelinks for primary landing pages, cementing the brand’s authority in the current search landscape.
Working with OMDIGI has been a delight, not only a jovial and fun team to work with but the fortnightly stand up focus compared to regular monthly meetings help to give comfort on where we are headed but also be able to pivot quickly when things change. The results the team have managed to pull together in a short period of time are seeing our organic traffic grow from strength to strength hitting new records each month, we are really excited to see where this will grow to over the coming months.
Let's drive growth together
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