Phone
Case Study
Excelsia College
PAID MEDIA, INBOUND MARKETING, SEO, CONTENT & SOCIAL
The Challenge
Excelsia College is Sydney’s leading Christian College with a strong focus on Drama, Music, Education and Counselling. In a crowded and competitive sector, they need a digital strategy that cuts through and targets the right students, both in Australia and Internationally, and to grow enrolments for their courses.
The Strategy
With ever changing priorities and intake requirements, we need an agile strategy and campaign development that resonates with our Audience, ensuring we can remain fresh, relevant and an attractive education choice for our students.
Elements
- Paid Media Google Adwords, Bing Ads, Retargeting, Paid Social
- Inbound Marketing Search Engine Optimisation
- Content Amplification YouTube, Facebook and Instagram
- Content Blogs, Link Building, Landing Page Development
- Creative Campaign Assets, Messaging and Imagery
Results
Excelsia has seen a stead growth year on year since working with OMDIGI Group which continues to increase across a range of metrics and KPIs, which is testament to the multi-channel approach our team manages for them.
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%
Increase in Organic Web Traffic
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x
Increase in Course Enquiry Form Submissions
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%
Increase in overall Conversions
0
x
Increase in the Time on Website
0
%
Increase in Social Media Followers
“We have been working with the OMDIGI team for over 2 years and they’ve helped Excelsia develop a comprehensive digital strategy that has helped our digital channels grow, strengthen our brand awareness and drive lead generation for our courses. The OMDIGI team is always quick to respond, provide specialist advice and feedback for improvement and are a great team to work with!”
Juanita Ward-Harvey – Marketing Manager, Excelsia College
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