CASE STUDY: Excelsia College

Breaking boundaries for student targeting in a competitive market

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increase in organic web traffic

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increase in course enquiry submissions

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increase in overall conversions

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increase in time on their website

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increase in social media followers

Project overview

Excelsia College were looking for an Agency that could help them cut through a competitive market with a humble budget to get Sydney and international students. Their audience was quite niche and were looking for a partner that could decrease any current budget wastage on targeting broad audiences.

The Challenge

Excelsia College is Sydney’s leading Christian College with a strong focus on Drama, Music, Education and Counselling. In a crowded and competitive sector, they need a digital strategy that cuts through and targets the right students, both in Australia and Internationally, and to grow enrolments for their courses.

The Solution

With ever changing priorities and intake requirements, we needed an agile strategy and campaign development that resonates with our Audience, to ensure that we can remain fresh, relevant, and an attractive education choice for our students.

Results & the elements involved

PAID MEDIA

INBOUND MARKETING

SEO

CONTENT

SOCIAL

Excelsia has seen a steady growth year on year since working with OMDIGI Group. This continues to increase across a range of metrics and KPIs, which is a testament to the multi-channel approach our team manages for them. OMDIGI Group worked with Excelsia College on the following areas to grow their student enquiries and recognition:

  • Paid Media — Google Ads, Bing Ads, Retargeting, Paid Social
  • Inbound Marketing — Search Engine Optimisation
  • Content Amplification  — YouTube, Facebook and Instagram
  • Content — Blogs, Link Building, Landing Page Development
  • Creative — Campaign Assets, Messaging and Imagery

We have been working with the OMDIGI team for over 2 years and they’ve helped Excelsia develop a comprehensive digital strategy that has helped our digital channels grow, strengthen our brand awareness and drive lead generation for our courses. The OMDIGI team is always quick to respond, provide specialist advice and feedback for improvement and are a great team to work with!

Juanita Ward-Harvey Marketing Manager, Excelsia College

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