CASE STUDY: DONALDSON
Leading potential customers to a brand new online store
increase in overall site traffic
reduction in CPA across the board
increase in conversions month-on-month
traffic increase while running campaigns
reduction in cost month-on-month
Donaldson is a global leader in the filtration industry who pride themselves on their innovative technologies across a broad range of industries.
Donaldson had a brand new online store and a b2b customer base who were used to purchasing through internal sales teams rather than online.
They were not only looking at re-engaging existing industry contacts for repeat purchases but to also engage with new prospects online with a simplified ordering process.
Focusing on their customers first, we broke down their specific product solutions within vertical offering – meeting their audiences based on their needs and stage of their customer journey.
This resulted in a custom hyper-targeted PPC campaign being created, enabling their segmented audiences to be reached with appropriate messaging and product solutions. By doing this Donaldson were able to continue offering value to their customers – while also making additional purchase options available and easy to use.
Results & the elements involved
Donaldson had an uplift in conversions and decrease in overall cost. We continually push for opportunities to target new customers to switch from existing suppliers. OMDIGI Group worked with Donaldson on the following areas to grow their leads and decrease CPL:
- SEM — Google Ads, Bing Ads, Retargeting
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