Phone:
PAID SOCIAL CASE STUDY
The Challenge
Rockwear was born and nurtured by one of Australia’s pioneering fitness instructors. Since 1991, they’ve been encouraging women to harness their inner personal strength and live an active life on their own terms. They’re passionate abouot activewear and strive to create high quality garments that are functional, technical, fashionable and have exceptional value.
OMDIGI Group was brought onboard to run a test paid media campaign across Facebook and Instagram ads. At the time, Rockwear had limited experience with Paid Campaigns across Social Media and was primarily focusing on engagement metrics.
The Strategy
OMDIGI Group employed a strategy with a strong focus on innovative audience targeting and optimising the direction of all creatives to better suit their audiences. The account was restructured and tracking was implemented so that we could comprehensibly measure results and create lookalike and remarketing audiences that worked for Rockwear and their goals.
Before consulting OMDIGI, Rockwear primarily focused their campaigns on engagement metrics rather than conversions or sales. By reintroducing forgotten audiences and integrating a sales funnel approach to their marketing, OMDIGI was able to help increase sales while also building a larger customer database to facilitate further sales in the future. This approach was able to propel Rockwear further into digital marketing and revitalise their approach to paid social so they could better focus on their customers needs and audience targeting to encourage smarter sales.
Elements
- Paid Social Facebook and Instagram Ads.
- Tracking Audience Segmenting and Targeting to improve existing strategy and tailor creative to the audience preferences.
- Creatives Gifs/Video and Static Ads using provided brand imagery.
Results
fter only a month, we saw an Increase in all KPR and smashed our ROAS target!
0
%
Increase in Engagement
$
0
Cost per Acquisition
0
%
decrease in CPA
0
x
ROAS on Social Campaigns
0
x
Return on top adsets!
Looking for an
uplift in your digital?
Talk to us about your campaigns...
We know how to bring your concepts to life while staying true to your brand’s existing look and feel, and work closely with you every step of the way to make sure it meets your desired outcomes. Get in touch with us today!
- We promise not to share your info with third parties
- We promise not to drunk text you on a Friday night
- We promise not to spam you with emails
- We promise to adhere to all of the GDPR fairies rules
