PAID MEDIA STRATEGY
Donaldson is a global leader in the filtration industry who pride themselves on their innovative technologies across a broad range of industries.
Working with the Australian region, we worked together to encourage the use of their online Shop – which was created to make purchasing their products easier.
The challenge of reaching new and prospective audiences across a wide range of solutions, which would be catering to solving their customer’s needs – of a streamlined process of purchasing their filtration solutions.
Focusing on their customers first, we broke down their specific product solutions within vertical offering – meeting their audience based on their needs and stage of their customer journey.
This resulted in a custom hyper-targeted PPC campaign being created enabling their audience to be reached. By doing this Donaldson were able to continue offering value to their customers – while also making additional purchase options available and easy to use.
- Paid Media Google Adwords, Retargeting, Bing Ads
Donaldson had an uplift in conversions and decrease in overall cost. We continually push for opportunities to target new customers to switch from existing suppliers.
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