Many people underestimate the impact of email marketing, but it can be an effective way to reach and engage with your target audience, especially for small businesses.
Let’s take a look at how spending some time on an email strategy could help your business!
Why do I need email marketing?
Email marketing offers you the flexibility to keep in touch with your customers, drive traffic, conduct surveys, and share updates among many other uses. While social media is obviously a great platform to do this on, there are still plenty of people who are interested in your brand but may not follow you on social media. (Hint hint, you can also remind people to follow you on social for more updates via your emails!)
Benefits of email marketing
Email marketing offers unique benefits to small businesses in contrast to larger corporations. It allows you to build customer trust more rapidly as customers are more likely to feel connected to a smaller business that presents itself in an authentic, transparent way.
To ensure transparency, make sure you let the customer know what kind of content they can expect if they subscribe to your newsletter, and deliver on your promise once they subscribe. Make sure that you make the process of subscribing as easy as possible, as a complicated process might deter customers from subscribing.
Putting together your content based on what your customers want is an effective way of building credibility and boosting the chances of getting your email read.
Increase brand recognition
Brand recognition is important because it helps to establish a company’s reputation and build trust with customers. It also helps to differentiate a company’s products or services from those of its competitors, which can make it easier for customers to find and choose a particular brand.
Offer personalised content & develop customer relationships
Offering personalised content is one of the key benefits that email marketing has to offer. With email marketing, you can group customers according to their preferences and send personalised emails built around their interests. When used right, email marketing is an effective way to keep in communication with your customers and strengthen relationships.
Boosting Traffic & Sales
Email marketing is also an effective way to boost your traffic and sales. With 59% of respondents reporting that marketing emails influenced their purchase decisions, email marketing offers unlimited potential to boost sales. Your email audience is already more likely to purchase from you because they’ve opted into your messages and updates, and you can take advantage of this by featuring products or services or delivering special offers in your emails.
Driving traffic can also be accomplished by sending out regular newsletters to keep customers up to date on your business and including a link to a blog on your website where customers can find out more. By including a link to your website and an encouragement to click it in every email you send, you can effectively drive traffic and increase the chances of customers making a purchase.
Offer exclusive perks
Offering exclusive perks, such as a sneak peek into a new product or a discount code that they can use on their next purchase, is a small way to reward your customers and keep them subscribed.
How to measure your email marketing success
Measuring the success of your email marketing campaign helps you to identify things that might not be working and boost the effectiveness of your campaign. You can do this by keeping track of the number of emails that are marked as spam and the number that are forwarded.
Check out the competition
Checking out the kind of content your competitors use in their emails will offer useful insights that you can use to the advantage of your own business.
Really Good Emails
Really Good Emails is a useful site that allows you to search for categories or keywords that relate to your business and it will display emails from similar businesses, allowing you to view the text and code they’ve used.