Choosing the right SEO Agency for your business can be just the boost you need to take your business to the next level. When choosing an SEO agency, there are a few important things to keep in mind.
In this blog, we’ll discuss our top tips for selecting an SEO agency that will benefit your brand.
Choosing the right size SEO Agency
One of the first considerations when choosing an SEO agency is what size to go with. SEO agencies range from small boutique ones to larger corporate ones. Which type you choose will depend on your needs. For example, a smaller agency may spare you the costs of a larger corporate agency and be more willing to offer a personalised marketing experience. Similarly, a smaller agency is likely to have fewer clients, so they’ll be able to pay more attention to your needs.
Look at past performance
A reputable SEO agency will offer a strong history of effective collaboration with brands like yours. Check out the agency’s portfolio examples, case studies, industry awards, and client testimonials to get a sense of the work they’ve done in the past. Agencies with specific, proven and verifiable results are the most likely to benefit your business.
Understand the SEO agency’s pricing
Price is likely one of the key concerns you’ll have when selecting an SEO agency. Since SEO is a long-term investment, you’ll want to know what’s included in the price you’re quoted in order to decide whether it’s worth it. A good SEO agency should always be transparent with its pricing and be willing to answer any questions you may have. Pricing will often include strategy, research, implementation, reporting, and analysis, but you may need additional services such as content writing and web development. Ask about how the agency goes about charging for tasks that are outside the initial quoted price.
Setting realistic goals and expectations
It’s normal to want the best results you can achieve, but it’s also important to set realistic expectations. A good agency should be willing to help you achieve the best results possible, but be wary if an agency promises instant results or backlinks, as this is often a scam.
Similarly, you should develop specific goals related to organisation, sales and marketing. Good agencies will ask you about your goals pretty early in the process
Once you’ve done your research and had a chat with a prospective agency, it’s time to evaluate how they fit your needs. Are the personalities of your team and the agency’s team compatible? What level of transparency should you be expecting? How hands-on will they be? These are a couple of the questions to consider when evaluating how an agency fits your needs.
Doing a gut check
Trust your gut if something doesn’t feel right or you come across a possible red flag. Make sure to validate any concerns you might have by following up with the agency. A good agency will be attentive to your concerns and be willing to do what it can to assuage them.
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