Many businesses, at some point, need to assess what is best for them when it comes to marketing, digital marketing in particular. Do they add a staff member to their team or do they outsource this work to a Digital Agency?
There are benefits to both approaches. However, after speaking to many companies that have tried each approach, there are very obvious pros and cons of each. The list below outlines the pros of outsourcing.
Cost: It’s cheaper to engage an agency on a monthly retainer than hiring 2-3 staff. Hiring an internal team will cost the business anywhere from $200k upwards in salary, although this doesn’t include benefits, paid time off, holiday pay and expensive conference attendance to upskill their expertise. Hiring an Agency on a retainer of $10,000 per month will save your budget serious $$$, all whilst providing further benefits.
Resourcing: A team of people working on your account so that there is always someone on hand watching your campaigns, even when people are on leave or off sick. OMDIGI Group has multiple staff and team members working on accounts, we run regular and impromptu WIPs and strategy sessions so even if the person you speak to most on a daily basis is away, you know that you are going to have access to someone who understands your business, the work done to date and the overall strategy and results.
Expertise. Your agency has multiple people with a wide range of ideas, skills, approaches and experience to ensure that your campaigns can continually be successful.
Training: An agency team has access to multiple businesses and industries and in the fast-paced work of digital, anyone that who is not keeping up with the pace, gets left behind. Training and development are important factors for an agency that continues to be innovative and proactive.
Staff: Having an agency in your corner means that they have to deal with any staffing issues that arise and not you. Hiring the right people with the right skills and ethic is not easy, but your agency will have that problem and not you.
Time: Managing people, projects and providing insights for you to report to your team will be the responsibility of your agency and they will come to understand what you need and in what format to make your life easier, freeing you up to spend more time working on internal projects and strategies.
If you are looking to work with an Agency, we would love to chat with you about your requirements. Contact firstname.lastname@example.org or call us on 02 9427 6481