Black Friday, traditionally set after Thanksgiving Day in the US, is the perfect time to kick start the holiday season with some great deals and hot bargains. Though traditionally observed in the US, it has gained increasing popularity in countless other countries, including Australia.
2020 brought with it a record-breaking Black Friday. With COVID-19 social distancing restrictions, Black Friday 2020 saw even more of a shift towards online shopping, with online sales skyrocketing 42 percent between Black Friday and Cyber Monday.
While Black Friday is a well-known event, Cyber Monday is relatively new. It is typically associated with eCommerce and SaaS, with businesses offering substantial discounts to attract new customers.
Social media has become a popular form of marketing for businesses, with many brands turning to platforms like Facebook and Instagram to advertise their products. However, with so many brands out there competing for consumer awareness, it is important to know how to make your business stand out.
Here are a few tips to help your business stand out on Black Friday and Cyber Monday 2021!
Mobile-Friendly Landing Page
Almost 80 percent of smartphone users have made a purchase on a mobile device in the last six months. Due to the ongoing pandemic, 2021 has seen a dramatic increase in the number of sales made on mobile devices.
With more and more people becoming accustomed to making purchases on mobile devices, it is vital that businesses optimise their websites to provide users with a positive shopping experience. This includes integrating videos, increasing loading speed, using SMS marketing and making the mobile web page more responsive to drive more traffic and sales.
The moment a potential customer clicks on your ad and visits your website’s landing page is a ‘make-or-break’ moment. The quality and responsiveness of your mobile site can determine whether you gain or lose a customer. Because of this, it is important that your landing page is as mobile friendly as possible, with simple navigation, compelling copy, clear calls to action, and consistent branding and design templates.
To find out if your landing page meets these requirements, you can use Google’s Mobile Friendly Test.
Facebook Advertising
Facebook ads are a powerful tool to showcase your Black Friday deals and drive sales. Not only does social media allow you to reach existing customers, but it allows you to advertise to a completely new audience.
Facebook offers a variety of ad formats you can launch to make a big splash during your Black Friday campaign:
Dynamic Ads
These are targeted ads that display products and services to potential customers who have expressed interest in making a purchase. For example, they may have visited your website and viewed a product, or even added something to their shopping cart.
An added bonus is that, rather than manually creating individual ads for your specific target market, Facebook does all the work for you. You can create dynamic ads by first establishing a tight product catalogue and feedback loop using Facebook Pixel and SDK.
Carousel Ads
With carousel ads, you can display up to ten images showcasing your products or services to potential customers. Each of these images can have their own link, instantly directing an interested customer to a specific product’s page. This allows you to highlight multiple products at once, or even tell a story about your brand that gradually develops across each card.
Collection Ads
These ads include a cover image or video, which is followed by product images. When someone clicks on a collection ad, they are taken to a full screen landing page that showcases all products via Facebook shop, which can drive engagement and nurture interest. Collection ads make it easier for people to discover and purchase products and services from their mobile device.
Instant Experience Ads
Instant experience ads are described by Facebook as “full-screen ad experiences built for bringing brands and products to life on mobile.” They use a combination of photos, videos, GIFs, text and CTA buttons to fully immerse potential customers and encourage them to make a purchase.
Many consider instant experience ads to be like a “microsite-like experience”. They allow users to click, scroll, swipe, and tap to engage with brands without any need to switch to another website.
Need to Boost Your Black Friday Marketing Campaign?
With the increase in online shopping in 2021, it is more important than ever to consider social media marketing. If you’re overwhelmed with prepping your promotions for Black Friday, then contact OMDIGI Group. We’ll provide tailored services and tailor work closely with your business to achieve a powerful and effective campaign.
