Whether your company sells cosmetics, technology, homewares, or food, online giveaways are a powerful way to generate buzz and gain new customers. According to a survey by Easypromos, over 90 per cent of marketers now organise social media giveaways.
Top 5 Benefits of online giveaways
Gain loyal customers and increase reach.
Hosting online giveaways can help you gain new followers and customers. Some social media giveaways require users to tag a friend or share your post to enter, while others may require them to sign up to your mailing list. Gaining more followers and email subscribers allows you to market your products to a much wider audience.
They’re easy and affordable.
Giveaways are an affordable method of social media marketing. By hosting giveaways, you can use your existing customers to market to new demographics, rather than using paid advertising methods.
You also don’t need many technical skills to host an online giveaway. While other digital marketing methods, such as paid advertising and SEO, require in-depth knowledge, all you need to host a giveaway is a product and a social media account.
Increase online sales.
When a user enters a giveaway to win a product that they’re interested in, they are more likely to purchase it afterwards if they don’t win. What’s more, those who win your giveaway will be able to try your product and are more likely to purchase from you in the future.
Opportunities for collaboration.
How many times have you seen this: companies banding together to create a huge giveaway with hundreds or thousands of entrants. To enter, users often have to follow each business involved, helping them gain more followers and recognition.
These collaborations allow companies to advertise not only to their own audience but their collaborators’ audiences. Collaborating with other businesses can help you build relationships, and you may be more likely to partner with them again in the future.
Create hype around your brand.
Hosting an online giveaway is a great way to create a temporary buzz around your business. If you want to get your old and new followers excited about your brand, hosting a social media giveaway may be right for you.