Unlocking the Power of Visual Design: Boosting Conversion Rates with Captivating Landing Pages
An eye-catching landing page can increase conversation rates and help you achieve your business growth goals. Effective landing pages also help you stand out from competitors and convince viewers to go with your services.
In this blog, we’ll discuss how an eye-catching landing page can help boost your business and how to improve an existing landing page.
What is a landing page?
A landing page can be your homepage or a standalone page created for a specific campaign, sale, or product. In comparison to homepages which people often find through word of mouth or social media, landing pages are often found organically via keywords and high-ranking search results. The main purpose of a landing page is to convert and is usually promoted through Google AdWords or a similar service.
What an effective landing page can do for your business
As we mentioned earlier, the main benefit of an effective landing page is increased conversions. However, there are many other benefits that you’ll find.
Promoting an upcoming product or sale
Since a landing page’s purpose is to get one message across, it is an effective way to promote an upcoming product or sale. This is beneficial because:
- It moves one specific sale or marketing goal to the foreground for higher conversion.
- It allows you to isolate and track the success of a particular product, goal, or keyword.
Make the process of buying or subscribing more efficient
An effective landing page clearly displays your CTA and makes it easy for visitors to continue to subscribe, sign up, buy, or join.
Key features of an effective landing page to boost your conversion rate
Engaging headline
An engaging headline is key in convincing a visitor to stay and learn more about your brand. A great headline is short, grabs the attention of the reader and clearly introduces the product or service on offer. When it comes to headlines, less is more – 10 words or less is ideal.
Convincing CTA
Once a visitor has taken notice of your headline, a convincing CTA lets them know what to do next. No matter whether your CTA takes the form of a headline, a button, or a link, the key is to make it compelling and specific.
Minimise links
Navigation links on your landing page are ineffective because they just serve as exit links that will take visitors off the page. Visitors have a limited attention span, so anything that distracts them from your CTA isn’t helpful. Even if a visitor is planning to click on your CTA button, they may still be distracted by other links, which means you’ll lose a possible conversion. To prevent this from happening, it’s a good idea to remove your regular website navigation from the top of the page.
Eye-catching visuals
Eye-catching images are key to an effective landing page. If you’re selling a physical product, having a high-quality image on your landing page is essential. Any images included on your landing page should be high-quality and relevant to your product or service.
Effective copy
Copy that is riddled with grammatical errors can damage the credibility of your website, so it’s worthwhile to run your text through a grammar checker before you post the final version on your website. Similarly, if you’re writing about a complex topic, make sure you simplify it into language that your audience will easily understand.
Easy navigation
When it comes to your landing page, simplicity is key. Customers don’t want to spend ages clicking around on a crowded website, and keeping links to a minimum will ensure visitors don’t get distracted from your CTA.
Methods of contact
Providing multiple methods of contact is key to proving your business is a legitimate one. You should aim to include multiple methods of contact, including a phone number, physical address, email address and contact form.
Having trouble creating the perfect landing page that boosts conversions rate? Get in contact with us to find out how we can help.
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