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Pros and cons of video advertising

Video advertising is promotional content that is played before, during, or after an online video. It is considered one of the most effective forms of digital advertising, as videos are more attention-grabbing, engaging, and memorable than static images.

TikTok marketing mistakes

In January 2022, TikTok reached one billion users. For business owners, this is the perfect opportunity to gain more recognition, attract customers, increase sales and build a loyal following.  

Like any social media platform, it is important to make the right decisions when marketing on TikTok. A poorly implemented social media strategy can lead to loss of potential sales and customers. Here are some common mistakes businesses make when marketing on TikTok.

Facebook Insights on Effective Video content

Video has become the main medium for online storytelling, even on social media platforms that were originally image-based, such as Instagram. Videos are ranking higher in the algorithm, gaining more views, and images have taken a backseat.

However, simply creating video content isn’t enough to gain you popularity online. Luckily, to help, Facebook has released advice to help you and your business create successful and engaging video content.

10 digital marketing myths

In the age of computers, tablets, and mobile phones, businesses have had to adapt their marketing strategies to continue to reach their target audience. However, the internet is full of information, and there are many myths that may deter businesses from taking vital steps to develop a digital marketing strategy.  

Bing Vs Google SEM

The key differences (as well as the pros and cons) between Bing and Google are often a topic of hot discussion among digital marketers. Which platform has stronger reach, revenue generation, return-on-investment, better conversions? Which is cheaper on average? Which is better at targeting leads and driving traffic? 

How to Prep for Black Friday 2021

Black Friday, traditionally set after Thanksgiving Day in the US, is the perfect time to kick start the holiday season with some great deals and hot bargains. Though traditionally observed in the US, it has gained increasing popularity in countless other countries, including Australia.

How businesses can use Pinterest

Many businesses don’t usually consider using Pinterest as part of their marketing strategy.

There’s no doubt that Pinterest is an under-utilised social tool, which can build your brand by attracting niche and engaged audiences who tend to be very receptive to products and services.

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