4.66 billion people have access to the internet, making it easier than ever for users to research companies, products, and services before making a purchase. Blogs are the perfect way to help direct users to your website, promote products and services, build trusting relationships with customers, and showcase your business knowledge and skills.
Whether your company sells cosmetics, technology, homewares, or food, online giveaways are a powerful way to generate buzz and gain new customers. According to a survey by Easypromos, over 90 per cent of marketers now organise social media giveaways.
If you want to keep your followers engaged, increase your following, and maintain a professional image, posting regularly is a must. Not posting enough or posting irregularly can also affect your position in Instagram’s algorithm, making it less likely that your followers will see your posts.
Keywords are one of the main elements of Search Engine Optimisation (SEO). They are the words and phrases that users type into search engines when searching for products, services, and information.
In the age of technology and social media, digital marketing is becoming more and more essential. Creating aesthetic content helps establish your brand image, attract customers, increase sales, and gain attention on social media.
Backlinking occurs when an external URL provides a link to your website. This could be in the form of a link in an article or a direct link from their website. These links act as a ‘vote of confidence’, showing search engines that your website is trustworthy and worth ranking highly.
YMYL stands for ‘your money or your life’. It is the term Google uses to describe websites or content that could potentially have a negative impact on a person’s well-being, quality of life, financial stability, or safety.
Online shopping has seen a drastic growth in popularity, especially during the COVID-19 pandemic. More and more consumers are purchasing products online, with 71% of US adults planning to complete most of their holiday shopping digitally.
With Black Friday just around the corner, now’s the perfect time to figure out the tips and tricks to help your business stand out from the crowd.
The fourth quarter of the year offers more sales opportunities for your business than any other time of the year. Holidays and events such as Black Friday, Christmas, and New Year’s Eve are peak times for spending.
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