Making the Most of the Holiday Marketing: Why The Fourth Quarter Matters

The fourth quarter of the year offers more sales opportunities for your business than any other time of the year. Holidays and events such as Black Friday, Christmas, and New Year’s Eve are peak times for spending. In fact, some businesses see up to 75% of their yearly profits coming from the fourth quarter.

With figures like this, it’s no doubt that a good holiday marketing strategy is important. Luckily, you can do a few things to boost your marketing strategy during the holiday season. Here’s how you can make the most of holiday marketing during the fourth quarter.

Serve up Search Engine Marketing or SEM

Google is the search engine used for 90% of searches, so paid ads and search listings are an effective way to boost your reach. Paid search listings are designed to drive website traffic and SEM also encompasses sponsored listings that appear not just on the search engine itself but also on sites with advertising spaces. In addition to prospecting ads, you can engage a retargeting ad campaign to focus on following up with customers who have previously visited a particular page on your website. These types of ads are particularly useful because they target customers who are already interested in your products or services and are more likely to take action upon viewing one of your ads.

Gobble up Social Media Marketing

Social media marketing allows you to grow your marketing campaign across platforms such as Facebook, Instagram, Twitter, and YouTube among others. People spend more time scrolling through social media than ever, and social media marketing allows you to reach a large audience during the holiday season. With social media marketing, you can target a wide range of audiences in your campaigns. You can also utilize a variety of forms of paid social media marketing as well as branded or influencer-generated content to boost your results. In addition, it’s important to keep on top of your organic channels to build a strong relationship with your audience. Establishing yourself as a trusted brand will encourage people to pay attention to your ads.

Video Brings Your Business to Life

Video is an effective marketing tool because it allows you to convey a large amount of content engagingly. Videos can be used for a variety of purposes such as on ads, promoted posts, organic social media or even on your own website. You can use videos to convey all your best tips and tricks for Holiday cooking, decorating and anything relevant to your brand to stay up to date with the seasonal interests of your audience. Videos featuring team members and wishing customers happy holidays are a great way to build strong relationships with your audience also.

Send a Cornucopia of Emails

Don’t underestimate the usefulness of targeted emails. Show appreciation for your loyal customers by offering early access to sales and offers and thanking them for their support. If you notice you have a significant amount of customers that haven’t made a purchase in a while, you can even encourage them to return to your website by offering a special discount or offer.

We are Grateful for Geo-Targeted Ads

SEM campaigns allow you to target ads to particular geographic locations where you want your ad to be shown. You can also target your ads to people who’ve recently shown interest in your location, which will increase the likelihood of gaining their attention. People are more likely to be interested in taking advantage of a good deal if it’s at a nearby, convenient location.

Digital Makes Holiday Store Pickups Easy

A great strategy once we get into the final stretch right before an upcoming holiday is to digitally remind your customers about in-store options if it’s becoming too late to rely on your online orders arriving in time. Take full advantage of this by offering your customers the ultimate convenience by gifting them a discount code for in-store purchases from their nearest store. If you offer click and collect services, the final few weeks before a holiday event are time to market this service to the extreme!

The benefit of going digital this holiday season

These days, the world is more digital than ever. When people are planning for their holidays, they look online to find out where they can find Santa, where to get the best gifts, and much more. Now is the time to take advantage of the constant presence of digital and social media  and build a strong marketing campaign during the fourth quarter that covers all your bases.

Want to make the most of holiday marketing but not sure where to start? Our expert team at OMDIGI Group will help you take your marketing strategy to the next level and build a loyal base of customers this holiday season. Don’t hesitate to get in contact with us at gday@omdigigroup.com to find out more about what we can do for you.

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