How to prepare your eCommerce store for Black Friday 2022

With Black Friday just around the corner, now’s the perfect time to figure out the tips and tricks to help your business stand out from the crowd. With the right strategy, Black Friday and Cyber Monday can allow you to attract new customers. If you’re looking to make the most of the Black Friday rush, the following tips will give you the upper hand.

Start early

The earlier you start planning your Black Friday campaign, the better. More than half of customers begin their holiday shopping or researching in October. This is a great time to strike while the iron is hot and increase the appeal of your business by offering coupon codes or special offers. An effective way to keep your existing customers in the loop is by sending targeted emails offering special discounts.

Offer Promotions

During Black Friday, most people are looking for at least 20% off, so you want to ensure your discounts are enticing and competitive. You can even consider throwing in an extra freebie to catch the attention of shoppers. Once you’ve decided on your discounts, don’t forget to display them clearly on the homepage of your website. If you want to create even more anticipation, you can include a countdown that lets customers know how much time is left before the end of your sale.

Market across multiple channels

Marketing across different channels is another effective way to advertise your Black Friday promotions. Customers who see a consistent message across different channels are more likely to engage with your brand. The more platforms you post your message on, the more engagement you’ll get in return. Try out a scheduling post to help you manage your posts across different channels such as Facebook and Instagram. If you’re having trouble balancing your different channels, a full-service digital agency like OMDIGI group can help take your marketing strategy to the next level.

Check your site speed

If your site is slow and laggy, the chances are that customers aren’t going to stick around – even if they’re interested in your business. 46% of shoppers have said that they won’t return to a slow website. On a similar note, ensure your checkout process is as streamlined as possible. After all, there are plenty of options for Black Friday shoppers to choose from, and a slow checkout process may push them towards another site instead.
You can use this free Website Speed Test by Google to analyse the load speed of your website, and learn how to make your webpages faster on all devices.

Revamp your product descriptions to boost sales

The more convincing your product descriptions are, the more sales you’ll get. Let customers know that your offer is only available for a limited time, and they’ll be more likely to take advantage of the sale while they can. Persuasive product descriptions can be the push customers need to make a purchase.

By following the tips above, you’ll be able to ensure that your website stands out from the crowd and gets maximum engagement this Black Friday!

If you’re looking for personalised help in boosting your marketing strategy, don’t hesitate to get in touch with us at

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