Online shopping has seen a drastic growth in popularity, especially during the COVID-19 pandemic. More and more consumers are purchasing products online, with 71% of US adults planning to complete most of their holiday shopping digitally.
Since more people are purchasing products over the internet, it is important that companies invest more time and effort into their online advertising. That’s where platforms like TikTok come in.
Online shopping and the holidays
Online shopping begins long before the holidays. In fact, 60% of holiday shoppers begin purchasing gifts before November.
Why promote your business on TikTok?
Since its introduction to iOS and Android in 2017, TikTok has gained swift popularity among young people. In fact, in 2019 it was the sixth-ranking app in terms of active users and has now grown to be the world’s seventh most popular social media platform.
The nature of TikTok’s content, using short 15-60 second videos, allows businesses to create fun, eye-catching content to draw in followers and potential customers. You can use both paid and organic advertising to really get your business’ name out there.
TikTok and the Holidays
The holidays are a time for celebration, gift-giving, kindness and loved ones. In the months leading up to Christmas, many people are considering what to buy their loved ones for gifts. This makes it the perfect time to utilise both paid and unpaid advertising, increase your brand awareness and generate more sales.
Though Christmas generates the most buzz on social media, other holidays, such as Easter and Valentine’s Day, should also be included in your marketing strategy.
How to leverage your promotional calendar on TikTok
1. Use promo codes
Use a unique TikTok promo code to encourage potential customers to make a purchase. This code should be featured early in your video to prevent users from scrolling past and missing it.
2. Use paid ad campaigns
Make use of TikTok’s paid advertising to set up festive ad campaigns. These are a perfect way of making yourself known and increasing sales. What’s more, going that extra mile shows professionalism. However, it is important to remember that TikTok, unlike other social media platforms such as Twitter, has a limited number of spots for advertisements. This means it’s important to be active and competitive in bid auctions, especially during busy shopping periods.
3. Partner with creators
Another form of paid advertising comes in the form of working with other TikTok creators. This allows you to promote your products to a new, diverse audience. Having an influencer or creator advertise your product is also an effective way to gain consumers’ trust, as users are more likely to trust an actual person, rather than a company.
4. Set objectives
Set objectives, including sales targets, site traffic goals and conversion objectives, in order to drive your business and ensure you remain successful.
5. Take advantage of holiday trends
These may include utilising holiday-themed hashtags, branded hashtag trends, branded effects and filters, filming unboxings and hosting giveaways. Some of these hashtags may include #holidaycountdown, #holidayhacks, #unboxing, and #itsblackfriday.
Is TikTok right for my business?
It’s true that TikTok may not be right for every business. As most of TikTok’s users are young people, businesses targeting older demographics may want to stick to another social media platform, such as Facebook.
However, if you want to advertise your products to young people, TikTok advertising has extensive benefits. Around half of TikTok’s global users are under 34, meaning it is the perfect way to market to Millennials and Gen Z.
If you’re looking for personalised help in boosting your social media presence, don’t hesitate to get in touch with us at gday@omdigigroup.com.
