
Pros and cons of video advertising
Video advertising is promotional content that is played before, during, or after an online video. It is considered one of the most effective forms

8 Common paid marketing mistakes and how to avoid them
Paid marketing is becoming more and more complicated. This leaves more opportunities for you to make mistakes, which may cost your business money, leads,

TikTok marketing mistakes
In January 2022, TikTok reached one billion users. For business owners, this is the perfect opportunity to gain more recognition, attract customers, increase sales

Facebook Insights on Effective Video content
Video has become the main medium for online storytelling, even on social media platforms that were originally image-based, such as Instagram. Videos are ranking

Universal Analytics will be going away
Universal Analytics, which was released for businesses in 2012 and later to the public in 2013, was built for online measurement in a world

10 digital marketing myths
In the age of computers, tablets, and mobile phones, businesses have had to adapt their marketing strategies to continue to reach their target audience.

How is DuckDuckGo Different from Google Search?
When it comes to the best search engines, DuckDuckGo and Google vying for the top spots. While Google currently dominates the global search engine

Bing Vs Google SEM
The key differences (as well as the pros and cons) between Bing and Google are often a topic of hot discussion among digital marketers.