Many businesses, at some point, need to work out what’s best for them when it comes to marketing, digital marketing in particular. Do they bring on a staff member, or outsource the work to a digital agency?
There are genuine benefits to both approaches, but after talking to plenty of companies that have tried each one, some pretty clear pros and cons tend to emerge. Here’s a look at the case for outsourcing.
Cost
Engaging an agency on a monthly retainer is simply cheaper than hiring 2 to 3 staff. Building an internal team can cost a business anywhere from $200k upwards in salary alone, and that’s before factoring in benefits, paid time off, holiday pay, and the cost of sending people to conferences to keep their skills sharp.
An agency retainer of around $10,000 a month tends to save serious money by comparison, while still delivering plenty of additional benefits on top.
Resourcing
A whole team works on your account with an agency, meaning there’s always someone keeping an eye on your campaigns, even when individual staff are on leave or off sick.
OMDIGI Group runs multiple staff and team members across every account, with regular and impromptu WIPs and strategy sessions built into how we work. So even if the person you speak to most often is away, you’ll still have access to someone who genuinely understands your business, the work done so far, and the overall strategy and results.
Expertise
An agency brings multiple people to the table, each with their own ideas, skills, approaches, and experience, which keeps your campaigns performing well over the long run.
Training
Agency teams work across multiple businesses and industries, and in a field that moves as fast as digital does, falling behind on training is a fast way to get left behind entirely. Ongoing training and development are what keep a good agency innovative and proactive.
Staff
With an agency in your corner, staffing issues become their problem to solve, not yours. Hiring the right people with the right skills and the right ethics is genuinely difficult, but that’s a challenge your agency takes on so you don’t have to.
Time
Managing people and projects, and pulling together insights you can report back to your own team, all falls to your agency. Over time, they come to understand exactly what you need and in what format, freeing you up to spend more of your own time on internal projects and strategy.
If you’re looking to work with an agency, we’d love to chat about your requirements. Contact us!
