Businesses worldwide flock to advertise on Google for good reason. If you want to tap into near-endless keyword opportunities and boost your conversions, here’s why advertising on Google deserves a spot in your strategy.
Google Advertise: Target Your Ideal Customers
Google makes it genuinely easy to reach your target market in ways that are both powerful and cost-effective. It offers flexible options for advertising to your ideal customer, including keyword analysis and bidding through Google Ads, which puts your business in front of prospects right there on the search engine.
Building a post-click landing page lets you capture prospects early in the funnel, delivering informative, engaging content that stays relevant to what they searched for. Google Ads also lets you retarget prospects who visited your site but didn’t buy anything, which can meaningfully lift your conversion rate. The whole process runs automatically, giving you well-timed, precisely targeted campaigns without the manual effort.
Maximise Your Audience Outreach
It’s no secret Google dominates the digital space. Just Google it.
According to StatCounter, Google held 92.26% of the global search engine market as of September 2020, far ahead of competitors like Yahoo! and Bing, which sit at just 1.59% and 2.83% respectively. Even more striking, Google handles over 63,000 searches every single second. Consider the sheer opportunity in that number.
Thanks to its universal accessibility and popularity, Google gets used by the vast majority of consumers and businesses alike. From facilitating ecommerce transactions to delivering helpful information and powering marketing tools, it’s genuinely reshaped how businesses operate. Advertising on Google is your chance to tap into that reach and target your audience segments with real precision.
Understand & Leverage Search Intent
One of the best things about Google advertising is the genuine insight it gives you into your audience’s intent. Long-tail keywords, specific, longer key phrases, let you focus in on exactly what a user is looking for.
Compared to social media, where most people aren’t actively looking for ads (they’re browsing for friends’ updates, holiday photos, or cat videos), Google is full of people actively searching for something specific. That makes them far more receptive to ads or websites that actually solve their problem or answer their query, which can dramatically improve your ad relevance and boost conversions.
When your Google Ad shows up on someone’s results page, you’re genuinely helping them find an answer, not interrupting their browsing. That’s exactly why Google ads and search ads more broadly count as inbound marketing, they bring prospects to you, rather than the other way around.
Enhance Your Brand Awareness
A lot of people assume Google Ads is purely about driving traffic through pay-per-click and boosting conversions. But advertising on Google goes beyond dynamic search ads and remarketing, it’s also about building a cohesive brand. There’s nothing more powerful than having your audience recognise your brand and connect it strongly with your products or services.
Strong brand awareness builds trust and deeper customer loyalty. Even if a prospect doesn’t click your ad, your brand visibility still gets optimised in front of a huge online audience. Persuasive, compelling ad copy lets them see everything that makes up your brand identity, your name, tagline, values, product or service offering, and more. Advertise these attributes consistently, and you steadily reinforce the core of your brand.
Maximise ROI and Conversion Rates
Advertising on Google doesn’t just reach your target audience, it also boosts your ROI and dramatically improves conversion rates.
According to Google’s Economic Impact Report, advertisers on the platform generate $2 for every $1 spent on average. That means Google advertising can effectively double your investment. In short, Google ads deliver fast, cost-effective, powerful results.
To boost conversions further, Google also factors in the post-click landing page experience, unlike many other ad networks. This measures how quickly and effortlessly your website matches a lead’s exact search query. Once someone clicks your ad and lands on your page, that experience and quality directly affect your Ad Rank, cost-per-click, and bidding position.
Need Help with Google Advertising?
Advertising on Google can feel overwhelming and complicated, and plenty of businesses genuinely don’t know where to start. OMDIGI Group offers PPC Services designed to get you the best possible results. Working closely with your business, we build tailored paid search and display campaigns to help you generate the clicks and sales you’re actually after.
Contact us now for more info!
