What are the different types of Google Ads

There’s a huge chance you’ve probably clicked on a Google Ad before.

Google Ads is a paid advertising platform that uses a pay-per-click model (PPC), where the advertiser pays for each time someone clicks on your ad. Used by many businesses and organisations, it is a very powerful way to drive traffic, boost conversions and target specific customers browsing the web in search of a particular product or service.

One of the best things about Google Ads is the degree of flexible options available. It allows you to create all sorts of creative ads and delivers them to the right audience, both on mobile and desktop. Your ad will appear on the search engine results page (SERP) whenever your prospects search for a certain keyword on Google Search or Maps. In saying this, let’s take a dive into the different types of Google Ads you can use!


Search Network Ads

The Google Search Network is a group of search-related websites and apps where your ads can appear. Whenever a prospect searches terms linked to one of your keywords, your Google ad can be displayed near the organic search results, whether this be above or below. The main types of ads underneath these Search Network Ads include:

  • Text ads, Dynamic Search Ads and call-only ads – These are the most common kinds of ads on the Search Network. They typically have an “Ad” or “Ads” label on the search results page, and might have an “Ads by Google” label on partner sites. They can also include ad extensions, which allow advertisers to include business details like location or phone number in the ads.
  • Shopping ads – Shopping ads display and link to products for sale in a visual format. They’re labelled as “Sponsored” or appear with an “Ad” label on the search results page and might have an “Ads by Google” label on partner sites. Compared to text ads, shopping ads have product images, a title, price, store name and more.
  • Image and video ads – Through these Google ad types, search partners can integrate images and videos. For video ad campaigns, there are many different video ad formats provided by Google, such as in-stream ads, out-stream ads, video discovery ads and bumper ads.

Display Ads

Using visually captivating ad formats, the Google Display Network can help you target users while they’re browsing websites, sharing a YouTube video to a friend, checking their Gmail account or using mobile devices and apps. You can even drive more conversions by using automated retargeting to help you re-engage people who visited your site but didn’t make any transactions. Here are the different Google Ad types:

  • Responsive Display ads – These ads are asset-based, meaning that Google can automatically adjust their size, appearance and format to fit available ad spaces. You can enter your logos, headlines, images, videos and descriptions, then Google can optimise these for the best performance. Since Responsive Display Ads are shown as “native” ads, they can seamlessly blend into the font and feel of the publisher’s site.
  • Uploaded image ads – For more creative control in your Display Network campaigns, you can create and upload ads outside of Google Ads. You can upload your ads as images in multiple file types, different sizes or HTML5. You can also make these ads responsive and can attach them to a feed for dynamic remarketing.
  • Engagement ads – This involves launching compelling image and video ads on YouTube and across the Display Network.
  • Gmail ads – These Gmail Ads are interactive and personalised ads that appear in the top Promotions and Social tabs of your inbox. When clicked on, they can either redirect you to the advertiser’s landing page or expand just like an email. The expanded ad can include website links, app marketplace buttons, images, video or embedded forms.


App Promotion Ads

For mobile app advertisers and businesses, it’s important to promote your app across various platforms and incentivise your existing users to make a purchase. Based on keywords, Google’s app campaigns can streamline this entire process for you by promoting your app and maximising outreach across Google’s largest properties. This includes Google Search, Google Play app store, YouTube, the Google Display Network and other app publishers.

Unlike most Google Ads campaigns, you don’t actually have to design individual ads for your app campaigns. On the other hand, Google can design several ads using dynamic formats and networks by combining your ad text input and assets (including from your app’s store listing). You’ll also need to provide a starting bid and budget, along with the languages and locations for your ads.

Even better, Google Ads also automates targeting and bidding, which can help you reach the optimal return on investment from each app download. You can further optimise your ad campaign targeting to find valuable users based on key goals or metrics (KPIs), such as in-app conversions, retention and usage, social engagement and churn rate.


Target Your Customers with Google Ads!

Reaching your target audience can be an exhausting process. Luckily, OMDIGI Group provides amazing PPC Services that will give you the best results. Working closely together with your business, we focus on creating tailored paid search and display campaigns which can help you generate optimal clicks and sales. Contact us now for more details!

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