Train advertising is one of the most effective ways to get your brand in front of a diverse, engaged audience. According to Billboards Australia, 94% of commuters are exposed to advertising in railway stations. Here’s how your brand can benefit from train station advertising’s massive reach.
What is train station advertising?
Train station advertising is a popular form of out-of-home (OOH) advertising where ad content is placed around train stations. These ads reach commuters throughout their journey, from the moment they arrive at the station to the moment they exit at their destination.
What types of train station advertising are available in Sydney?
Popular types of train station ads available in Sydney include:
- Cross-track panels
- External train panels
- Digital screens
What are the benefits of train station advertising?
Massive exposure
One of the biggest advantages of train station advertising is its ability to put your brand in front of a large, captive audience. These ads reach both locals and travellers passing through, giving you access to a genuinely diverse age range, students, working families, and retirees alike.
Unlike TV or social media ads, there’s no turning off or scrolling past a train station ad, so commuters are exposed to your brand around the clock. Even in busy stations, these ads stand out thanks to their size and eye-level placement. Commuters who take the train multiple times a day get exposed to your ad even more often, building stronger brand recall over time. A recent study commissioned by TorchMedia found that an impressive 47% of people recall the ads they saw in transit waiting areas.
High-engagement
Train station ads capitalise on a captive audience looking for something to engage with while they wait. Stations are typically associated with high dwell times, with JCDecaux reporting averages of 14 minutes outside peak hours and 6 minutes during peak hours. That’s plenty of opportunity for commuters to actually see your ad.
Cost-effective
Exact costs vary depending on location, format, and duration, but the cost per consumer tends to be genuinely low. That makes train station advertising an appealing, cost-effective option for brands looking to stretch their advertising spend further.
Complements other marketing strategies
Train station ads combine well with other OOH or digital marketing efforts, giving you multiple opportunities to reach your target audience. They also help you reach customers who might be harder to find through digital channels alone, people who don’t use social media, for instance.
What types of businesses can benefit from train station ads?
Businesses of all sizes, across every industry, can benefit from train station advertising. For local businesses in particular, it’s a genuine way to share information, promote upcoming events, and build brand awareness. The ability to target people on the move also makes it especially useful for brands offering food, drinks, entertainment, and other services people use as part of their daily routine.
Harness the power of train station ads with OMDIGI
Ready to capitalise on the benefits of train station advertising and get your brand in front of a large, diverse audience? Get in contact with us at hello@omdigigroup.com to get started.
