Klaviyo’s pricing used to be determined primarily by email send volume. Starting February 18th, though, a new “profile compliance” policy automatically moves users onto a higher pricing plan once their active profiles exceed the current limit. Here’s what this pricing change actually means for Klaviyo customers.
How much are Klaviyo’s prices increasing?
The price increase is capped at 25% for existing customers, but plenty of people see this as just the beginning, with full compliance expected to roll out later in the year. Klaviyo remains a genuinely helpful tool, but its rising costs may be enough to push some brands toward exploring more budget-friendly alternatives.
How to reduce the cost of Klaviyo
Focus on List Hygiene
Since Klaviyo’s pricing increase is based on active profiles, now’s a good time to tidy up your database. Even without these changes on the horizon, keeping your list clean should always be part of a healthy CRM strategy.
Focus on removing contacts who’ve either never made a purchase or haven’t engaged with your brand in a while. A well-maintained email list boosts deliverability and cuts costs, while emailing inactive subscribers just wastes time and resources, and can even damage your sender reputation.
Klaviyo makes it easy to identify and suppress those never-engaged contacts. You can build a segment for profiles that haven’t opened an email, made a purchase, or visited your site in a long time, then simply suppress them from your active list once you’ve identified them. That one step delivers both stronger engagement and real savings on profile costs.
Is Klaviyo worth the price?
There’s no doubt Klaviyo is genuinely useful for businesses looking to leverage data and advanced automation to build scalable email campaigns. Its pricing increase will still mean higher costs for businesses with larger subscriber lists, though, so whether it’s worth it comes down to factors like your email marketing needs, the features you actually use, and your budget.
Consider Switching to a New CRM Platform
If you’re considering a switch to a new CRM platform, plenty of Klaviyo alternatives are available. At OMDIGI, we’re partners with Mailchimp, HubSpot, ActiveCampaign, and Zoho, and we know how to get the most out of each platform to build winning campaigns.
If you’d like a hand switching your CRM, get in contact with us at hello@omdigigroup.com.
